Meta Is Firing Anyone Who Doesn't Use AI

Meta Is Firing Anyone Who Doesn't Use AI

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Meta is reportedly pushing engineers to use AI for most of their code, and it may be one of the clearest signs yet that AI adoption is becoming mandatory inside major companies. In this episode, Eric and Neil break down why AI works differently in coding than in marketing, why engagement without revenue means nothing, and how the smartest companies are using AI to drive conversions, optimize operations, and move faster. Key Takeaways: ◾Meta’s AI push could signal where the rest of tech is headed. ◾AI works better in coding because the output is easier to verify. ◾More engagement does not always mean more revenue. ◾Some of the best AI use cases in marketing are in CRO and business optimization. ◾Distribution still matters, even if AI makes execution cheaper. Chapters: 00:00 Meta’s AI coding push 02:09 When AI engagement doesn’t lead to revenue 05:45 What real AI ROI looks like 07:26 Using AI to improve conversions 11:17 Stripe’s bet on AI agents 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Hosted by Eric Siu and Neil Patel, recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu - Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

Episoder(3265)

Founder Who Built 8 Billion Dollar Companies - the CEO Should  Be in Everything

Founder Who Built 8 Billion Dollar Companies - the CEO Should Be in Everything

In this episode, Neil and Eric discuss why founders and CEOs must stay hands-on across every part of their business. Drawing from Brad Jacobs’ leadership style and examples from Jensen Huang and Elon ...

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The Hard Numbers Around Layoffs Today

The Hard Numbers Around Layoffs Today

In this episode, Neil and Eric unpack the surge in corporate layoffs across UPS, Amazon, Intel, Nestle, Accenture, Ford, Novo Nordisk, Microsoft, and PwC — revealing whether AI-driven efficiencies or ...

4 Nov 202520min

Should Entrepreneurs Sell Courses?

Should Entrepreneurs Sell Courses?

In this episode, Neil and Eric explore the real ROI of selling online courses — from how tripwire offers drive conversions to the difference between being a “course creator” and using courses to build...

3 Nov 202522min

Listicles Drive 9 in 10 Third-Party Mentions in AI Search

Listicles Drive 9 in 10 Third-Party Mentions in AI Search

In this episode, Neil and Eric break down new AirOps data revealing why listicles dominate AI search and what it means for marketers. They explore how algorithmic visibility favors authority, not spam...

30 Okt 202520min

ChatGPT Continues to Lose GenAI Traffic Share

ChatGPT Continues to Lose GenAI Traffic Share

In this episode, Eric and Neil unpack Similarweb’s latest data showing ChatGPT’s traffic share drop from 87.1% to 74.1% as Gemini climbs to 12.9%. They explore how Google’s ecosystem fuels Gemini’s ri...

29 Okt 202523min

Is This the Best Vibe Coding Design App?

Is This the Best Vibe Coding Design App?

Hosted by Neil and Eric, this episode dives into real-world CRO workflows, using Spiralyze-style A/B test insights to guide changes, and rapid AI prototyping with Alloy.app to keep designs on-brand wi...

28 Okt 202522min

How AI is Actually Affecting The Labor Market

How AI is Actually Affecting The Labor Market

In this episode, Neil and Eric unpack how AI is transforming the job market from the ground up. They dive into worker stories from Reddit, the rise of a diamond-shaped workforce, and how hybrid strate...

27 Okt 202523min

The Right Way to Speak at Conferences

The Right Way to Speak at Conferences

In this episode, Eric and Neil reveal the right way to speak at conferences for lasting impact. They share actionable tips on crafting talks that resonate, connecting with attendees beyond the stage, ...

23 Okt 202521min

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