Tiger Sisters: From Stanford MBA & Goldman Sachs to a #1 Business Podcast in 18 Months

Hollywood told them they were "respectfully, nobodies." So they sat down at a kitchen table and built one of the fastest-growing podcasts in the world.
Cherie and Jean Luo come from the most traditional path you can imagine: Ivy League degrees, Goldman Sachs, Snapchat, Stanford MBA. Instead of keeping that knowledge locked inside boardrooms, they chose to share it publicly. Tiger Sisters launched as a fully bootstrapped, two-person operation with no outside investment, no team, and no playbook. Within two years, they hit #1 on the podcast charts.
In this episode, we get into how they treat their podcast like a tech startup; running experiments, killing their ego, and letting their audience co-produce the show!! We talk about why the fear of looking cringe is the single biggest thing holding people back, why they intentionally delayed monetization for a full year, and why the information you think is obvious is exactly what someone else desperately needs to hear.
If you've been sitting on an idea waiting for the perfect time, the perfect credentials, or the perfect setup... this conversation is going to wreck every excuse you have.
Mentioned in this episode:
📘 Career Cheat Codes (Pre-Order) 
My new book Career Cheat Codes is now available for pre-order. It’s a practical guide to building career leverage, growing your visibility, and turning your expertise into real opportunities.
Pre-order → penguinrandomhouse.com/books/807588/career-cheat-codes-by-courtney-johnson/
03:21 Coming from corporate and getting over the fear of looking cringe
06:20 Jean's journey from extremely private to co-hosting a #1 podcast
09:34 Cherie's first post and the TikTok video that changed everything
13:41 How they treat Tiger Sisters like a tech startup
15:22 Dropping the ego: why they A/B test everything and take nothing personally
21:10 How they ran everything as a two-person team before hiring anyone
24:05 The rejected reality TV show that became a #1 podcast
27:02 Why more people from elite career paths are building personal brands
37:42 Jean wasn't the most qualified on paper and it didn't matter
39:10 Why they waited a full year before monetizing
45:52 Information is power: the story that proves it
48:26 The future of personal brand and the creator-corporation convergence
About Tiger Sisters
Cherie and Jean Luo are the co-hosts of Tiger Sisters, a top business podcast built in under two years with zero outside funding. Cherie brings six years of content creation experience and a background in tech and product management. Jean left a 15-year corporate career spanning Goldman Sachs, Snapchat, and other major companies to go all in. Together, they're on a mission to empower 1 billion women by un-gatekeeping career, money, and mindset information that's traditionally been locked behind elite institutions.
They approach everything with a startup mentality: experimental, ego-free, and community-driven.
Connect with Tiger Sisters
🎙️ Podcast: Tiger Sisters on Spotify & YouTube
👍 Instagram: @tigersisterspodcast
👍 Cherie's Instagram: @cherie.brooke
👍 Jean's Instagram: @jeanluo_
💼 Cherie's LinkedIn: Cherie Brooke Luo
💼 Jean's LinkedIn: Jean Luo
Stay connected with me
📧 Contact: courtney@smoothmedia.co
👍 Instagram: @builtinpublicpod
👍 Instagram: @courtlynnjohnson
💼 LinkedIn: Courtney Johnson
🎶 TikTok: @courtney..johnson

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(109)

I Answered Every Question K*lling Your Personal Brand (Q&A)

okay so I recorded this one about to burst, and my baby is already here. wild!!!!!so this whole episode is a Q&A, straight from what you all sent me. the spiciest, most unhinged personal brand questio...

1 Sep 44min

The Creator Behind A 53 Million View Video On How To Make Money From A Personal Brand, with Cru Mahoney

Today I'm sitting down with Cru Mahoney, a mindset and personal brand coach who posted every single day for two years to almost nobody, then had one video hit 53 million views and go from 7K to 300K f...

25 Aug 1h

School of Hard Knocks' Host Reveals the Framework Behind Their 23M Followers

hi friends!! today I'm sitting down with Rachel Hague, co-host at School of Hard Knocks (yes, THE 23 million-follower media company) and this episode made me want to fire my own excuses.I've spent act...

18 Aug 50min

The Delegation Playbook That Made Me 7 Figures

hey friends!! welcome back to another solo episode. it's been way too long and I have so much to say before my mat leave!!🤰🤍okay so. I once paid a woman $100 to clean my house, then spent the entire...

11 Aug 48min

How April Whitney Went From a $65 Ebook to Building the Petite PWR ® Fitness Empire

April Whitney was eating under 1,200 calories a day, training like an elite athlete, and still couldn't figure out why her body wasn't changing. Then she started working as a copywriter in pharmaceuti...

4 Aug 55min

How To Build A Profitable Personal Brand Without Quitting Your Job, with Adama Lorna

Adama posted her first YouTube video to about five views, most of them people she already knew, while working full-time as a site reliability engineer. She never quit that job. She built a 180,000+ su...

28 Jul 37min

The Man Behind Hormozi and Simon Squibb's Growth on How to Make Money With Your Personal Brand

Tobias Allen was knocking on doors at 16 with no job, no connections, and no plan, and by 25 he was Director of Marketing at Acquisition.com working directly with Alex and Leila Hormozi.And in this ep...

21 Jul 55min

Simon Alexander Ong: The Personal Brand Playbook That Got Him 4 Million Views

Simon Alexander Ong was let go from Lehman Brothers the day it collapsed in 2008. He had no plan. No backup. Just a decision to finally figure out what he really wanted in life.That decision led to a ...

14 Jul 48min