Happydemics' Baptiste Graffin on Brand Building, Brand Lift, and Performance

Happydemics' Baptiste Graffin on Brand Building, Brand Lift, and Performance

In this special episode of The MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by Baptiste Graffin, VP of sales in APAC for Happydemics, to discuss brand building, brand lift, and performance. Their conversation looks at the importance of brand building beyond performance metrics, scaling and strategy in APAC markets, and data maturity in the region.

Forrester report: Happydemics Brand lift delivered 47% ROI → https://get.happydemics.com/happydemics-total-economic-impact

0:00 Introduction
6:21 What are the key things needed to build and scale a business in APAC?
16:23 How does Happydemics help brands and agencies prove advertising investment?
34:29 Is APAC seeing an increase in data maturity?
39:55 What is the future of the industry?

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(500)

MadTech Daily: Tencent Nearly Triples AI Spending; Anthropic Investors Eye $2 Trillion-Plus Valuation for Autumn IPO

MadTech Daily: Tencent Nearly Triples AI Spending; Anthropic Investors Eye $2 Trillion-Plus Valuation for Autumn IPO

In today’s MadTech Daily, we discuss investors betting on a USD$2tn (£1.50tn) IPO valuation for Anthropic and Tencent’s AI push sending capex soaring 176%.

14 Aug 1min

On Mobile Advertising With Kayzen's Thomas Bienias & Omnicom's Daniel Sichel

On Mobile Advertising With Kayzen's Thomas Bienias & Omnicom's Daniel Sichel

The real problem with mobile advertising isn’t creative – it’s what you can’t see. In this special episode of The MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by Thomas Bienias, agency and...

14 Aug 47min

MadTech Daily: French Publishers Cry Foul Over Google AI Summaries; Perplexity Moves to Block Time's Ads

MadTech Daily: French Publishers Cry Foul Over Google AI Summaries; Perplexity Moves to Block Time's Ads

In today's MadTech Daily, we discuss French publishers taking Google to the competition regulator over AI Overviews, Perplexity moving to block Time's ads aimed at AI agents, and Disney+ and Hulu addi...

13 Aug 1min

Ciaran O'Kane on Nielsen Acquiring DoubleVerify

Ciaran O'Kane on Nielsen Acquiring DoubleVerify

In this MadTech Podcast mini special, Ciaran O'Kane of ExchangeWire and FirstPartyCapital joins John Still to discuss Nielsen acquiring DoubleVerify.Under Nielsen, DoubleVerify keeps its brand and rem...

13 Aug 10min

MadTech Daily: Big Tech Faces Wave of Social Media Addiction Lawsuits; YouTube Raises Bar for Creators

MadTech Daily: Big Tech Faces Wave of Social Media Addiction Lawsuits; YouTube Raises Bar for Creators

In today's MadTech Daily, we discuss an appeals court allowing thousands of addiction lawsuits against Meta, Google, TikTok and Snap to proceed, YouTube raising the bar for creators to join its moneti...

12 Aug 1min

MadTech Daily: Meta Hit With Additional $567m Child Safety Penalty; Burnham Fast-Tracks Subscription Trap Crackdown

MadTech Daily: Meta Hit With Additional $567m Child Safety Penalty; Burnham Fast-Tracks Subscription Trap Crackdown

In today's Digest, we discuss a New Mexico judge ordering Meta to pay an additional USD$567m (£419.5m) over child safety issues,Burnham fast-tracking subscription trap crackdown as cost-of-living tour...

11 Aug 1min

MadTech Daily:  Nielsen to Acquire DoubleVerify; eBay Leans Into Live Shopping

MadTech Daily: Nielsen to Acquire DoubleVerify; eBay Leans Into Live Shopping

In today's MadTech Daily, we discuss Nielsen acquiring DoubleVerify in a $2.15 billion deal, eBay leaning into live shopping as it chases Whatnot and TikTok Shop, and AANA and ADMA merging to form the...

10 Aug 1min

MadTech Daily: Amazon's Ad Revenue Reaches USD$76bn, Disney's TikTok Creator Content Deal

MadTech Daily: Amazon's Ad Revenue Reaches USD$76bn, Disney's TikTok Creator Content Deal

In today's MadTech Daily, we discuss Amazon's ad revenue reaching USD$76bn (£57.04bn), Disney's TikTok creator content deal, and DeepSeek raising prices amid surging AI demand.

7 Aug 1min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
rss-skravla-gar
lederpodden
rss-pa-konto
utbytte
pengepodden-2
livet-pa-veien-med-jan-erik-larssen
morgenkaffen-med-finansavisen
finansredaksjonen
tid-er-penger-en-podcast-med-peter-warren
liberal-halvtime
rss-markedspuls-2
pengesnakk
rss-politisk-preik
okonomiamatorene