143. Clive Ormerod, CEO of Les Mills International
Fitt Insider12 Jul 2022

143. Clive Ormerod, CEO of Les Mills International

In this episode I'm joined by Les Mills CEO, Clive Ormerod.

Les Mills has been delivering life-changing fitness experiences for over 50 years. Now an international fitness brand, Les Mills mixes music, motivation and movement for millions around the globe through their world-class fitness programs. Blurring the boundaries of physical and digital experiences, Les Mills mission is simple – create a fitter planet.

Clive and I discuss the company's 50-year history in the fitness industry, the evolution of its omnichannel offering from in-club and instructor training, to digital and VR content. Plus, we talk about the power of community, and building a fitter planet.

In this episode, you'll learn:

  • How Les Mills creates exceptional experiences in-person & digitally
  • Keys to enabling consistent company growth
  • How Les Mills leverages technology to deliver diverse fitness content
  • Clive's thoughts on specialization and innovation

Links & Resources

Clive's Links

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