161. Don Faul, CEO of CrossFit
Fitt Insider15 Nov 2022

161. Don Faul, CEO of CrossFit

Today, I'm joined by Don Faul, CEO of CrossFit, a functional fitness program with licensed affiliates across the world.

Founded in 2001, the high-intensity strength and mobility regimen has expanded rapidly through affiliate gyms, global fitness competitions, and merchandise. Serving 5M athletes through 14K locations, CrossFit's tight-knit community encourages better health and peak physical fitness.

In this episode, we discuss how Don's experience in the military, Big Tech, and startups led to his role with CrossFit and how introducing more people to the CrossFit lifestyle is central to the business.

In this episode, you'll learn:

• Don's path to CEO of CrossFit
• How the brand is changing its perception to reach more people
• Its strategy to grow and improve the CrossFit ecosystem

Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider/

Chapters:
00:00 Introduction
01:17 Don's Background
03:15 Becoming the CEO of CrossFit
05:24 New strategy for the company
8:03 Key initiatives for the coming years
13:06 Changing brand perception to reach more people
15:04 The value of doing hard things
16:47 How the CrossFit Games affects perception
20:50 Affiliate ecosystem and partners
24:29 How Don plans to grow the brand
30:16 Focusing long term vs. short term
32:31 Conclusion

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(535)

Wellness Shapes Culture, Equinox Bets on Growth, Adidas Challenges Nike

Wellness Shapes Culture, Equinox Bets on Growth, Adidas Challenges Nike

November 4, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: McKinsey finds the US wellness market is worth $700B, with two-thirds of consumers prioritiz...

4 Nov 2min

Gen Z Drives Running Boom, Golf and Tennis Gain Young Players, 24 Hour Fitness Bets on Recovery

Gen Z Drives Running Boom, Golf and Tennis Gain Young Players, 24 Hour Fitness Bets on Recovery

November 3, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: 24 Hour Fitness founder Mark Mastrov invests $10M in Founders Club, a 45,000-square-foot Las...

3 Nov 3min

363. Dustin Freckleton, Founder & CEO of Happy Health

363. Dustin Freckleton, Founder & CEO of Happy Health

Today, I'm joined by Dustin Freckleton, founder & CEO of Happy Health.   A dark horse in the wearables race, Happy Health's FDA-cleared smart ring is designed to catch issues early and connect users w...

2 Nov 41min

FitLab Files for Bankruptcy, WHOOP Adds LeBron, Ozlo Raises $22M

FitLab Files for Bankruptcy, WHOOP Adds LeBron, Ozlo Raises $22M

October 30, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: FitLab files Chapter 11 with $100M to $500M in liabilities, a cautionary tale for fitness ro...

30 Okt 2min

HYROX Eyes Olympics, Intake Raises $62M, Wellness Hits a Wall

HYROX Eyes Olympics, Intake Raises $62M, Wellness Hits a Wall

October 29, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: HYROX partners with World Triathlon to govern hybrid racing globally, opening a pathway towa...

29 Okt 3min

Sweetgreen Raises Manager Pay, Lululemon Agrees to Chemical Testing, Vaca Bets on Beef Tallow

Sweetgreen Raises Manager Pay, Lululemon Agrees to Chemical Testing, Vaca Bets on Beef Tallow

October 28, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Sweetgreen raises top restaurant manager pay to as much as $200,000 in 2027 as it works to r...

28 Okt 2min

Women Rebrand Gym Culture, AI Predicts Cancer Survival, Microplastics Trigger Chemical Reactions

Women Rebrand Gym Culture, AI Predicts Cancer Survival, Microplastics Trigger Chemical Reactions

October 27, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Mass General Brigham researchers build an AI model that estimates cancer patient mortality r...

27 Okt 2min

362. Paul Coletta, Co-Founder & CEO of Vero Bioscience

362. Paul Coletta, Co-Founder & CEO of Vero Bioscience

Today, I'm joined by Paul Coletta, co-founder & CEO of Vero Bioscience.   A predictive health company, Vero uses proteomic blood tests and proprietary AI to measure and improve organ-level aging.   In...

26 Okt 38min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
rss-skravla-gar
rss-pa-konto
utbytte
livet-pa-veien-med-jan-erik-larssen
lederpodden
tid-er-penger-en-podcast-med-peter-warren
finansredaksjonen
pengepodden-2
rss-neste-generasjon-med-emilie-stordalen
stormkast-med-valebrokk-stordalen
liberal-halvtime
pengesnakk
okonomiamatorene
morgenkaffen-med-finansavisen