227. Jeff Byers, CEO of Momentous

Today, I'm joined by Jeff Byers, CEO of Momentous.

Raising the bar on quality, Momentous makes science-backed supplements for high-performers. Trusted by the US military and pro sports teams, its products are transparently sourced, third-party tested, and NSF-certified.

In this episode, we talk about fixing the flawed supplement industry.
We also cover:

• Prioritizing product quality over variety
• Rebuilding culture after an acquisition
• Consolidation within the industry

Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider

Momentous' Website: https://www.livemomentous.com/
Momentous' YT: https://www.youtube.com/@live.momentous
Momentous' LinkedIn: https://www.linkedin.com/company/livemomentous/
Jeff's LinkedIn: https://www.linkedin.com/in/jeff-byers-06726331/

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/

Chapters:
(00:00) Introduction
(01:27) Jeff's background
(03:17) Amp Human's journey and acquisition of Momentous
(08:28) Challenges of merging two companies
(12:38) Exploring acquisitions and financing challenges
(15:45) Equity deal and investor alignment
(19:24) Rebuilding company culture post-acquisition
(23:15) Momentous' mission to democratize high performance
(26:30) How to build successful partnerships
(32:24) Aligning partnership incentives
(37:31) Redefining the supplement space
(38:55) Momentous' product portfolio strategy
(41:52) Avoiding distractions by creating strategic partnerships
(43:25) Providing quality and transparency in the supplement industry
(46:00) Conclusion