295. Sylvia Kang, Co-founder & CEO of Mira
Fitt Insider1 Jul 2025

295. Sylvia Kang, Co-founder & CEO of Mira

Today, I'm joined by Sylvia Kang, co-founder and CEO of Mira.

Enabling at-home hormone tracking, Mira combines hardware with app-based data interpretation, AI assistance, and coaching to help women navigate all stages of life.

In this episode, we discuss revolutionizing women's health management through hormones.

We also cover:

  • Breaking taboos in women's health

  • Building the largest continuous hormone dataset

  • Expanding from fertility to comprehensive wellness



Subscribe to the podcast → insider.fitt.co/podcast

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Follow us on LinkedIn → linkedin.com/company/fittinsider

Mira's Website: https://miracare.com/

Instagram: www.instagram.com/mirafertility/

Tiktok: https://www.tiktok.com/@mirafertility

Facebook: https://www.facebook.com/mirafertility/

Youtube: https://www.youtube.com/c/MiraFertility

Podcast: Coming Soon on Apple Podcasts and Spotify

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(00:25) Sylvia's Background: From Pianist to Biomedical Engineering

(02:30) The Gap in Women's Fertility and Hormone Education

(04:00) Early Challenges Building in Women's Health

(06:50) Consumer Reception and Community Building

(08:45) Understanding Women's Health Problems Across Life Stages

(12:25) Women's Health as Wellness Management

(15:45) Building the World's Largest Hormone Dataset

(20:20) Research Partnerships and Clinical Applications

(22:15) Competition and Market Landscape in Hormone Tracking

(24:45) Connecting Data to Actionable Solutions

(30:05) Full-Stack Vision vs Focused Approach

(32:40) Expanding Beyond Fertility to Comprehensive Women's Health

(37:00) New Product Launch: Ultra Four Test

(38:15) Conclusion

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