Fitt Insider1 Jul 2025

295. Sylvia Kang, Co-founder & CEO of Mira

Today, I'm joined by Sylvia Kang, co-founder and CEO of Mira.

Enabling at-home hormone tracking, Mira combines hardware with app-based data interpretation, AI assistance, and coaching to help women navigate all stages of life.

In this episode, we discuss revolutionizing women's health management through hormones.

We also cover:

Breaking taboos in women's health
Building the largest continuous hormone dataset
Expanding from fertility to comprehensive wellness

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Mira's Website: https://miracare.com/

Instagram: www.instagram.com/mirafertility/

Tiktok: https://www.tiktok.com/@mirafertility

Facebook: https://www.facebook.com/mirafertility/

Youtube: https://www.youtube.com/c/MiraFertility

Podcast: Coming Soon on Apple Podcasts and Spotify

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(00:25) Sylvia's Background: From Pianist to Biomedical Engineering

(02:30) The Gap in Women's Fertility and Hormone Education

(04:00) Early Challenges Building in Women's Health

(06:50) Consumer Reception and Community Building

(08:45) Understanding Women's Health Problems Across Life Stages

(12:25) Women's Health as Wellness Management

(15:45) Building the World's Largest Hormone Dataset

(20:20) Research Partnerships and Clinical Applications

(22:15) Competition and Market Landscape in Hormone Tracking

(24:45) Connecting Data to Actionable Solutions

(30:05) Full-Stack Vision vs Focused Approach

(32:40) Expanding Beyond Fertility to Comprehensive Women's Health

(37:00) New Product Launch: Ultra Four Test

(38:15) Conclusion

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