Fitt Insider15 Jul 2025

297. Steve Martocci, Co-Founder and CEO of SuppCo

Today, I'm joined by Steve Martocci, co-founder and CEO of SuppCo.

Helping consumers navigate an underregulated industry, SuppCo applies a 29-point trust scoring system to rank supplement brands, track stacks, and cut through marketing hype.

In this episode, we discuss using tech and transparency to guide health optimization.

We also cover:

Building trust in an often misleading market
Balancing science with personal experimentation
Designing tech to support (not replace) human decisions

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SuppCo's Website: https://supp.co/

SuppCo's Instagram: www.instagram.com/joinsuppco/

Steve's Stack: supp.co/steve

Steve's Email: steve@supp.co

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

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Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(00:50) Steve's Background: From GroupMe to Health Optimization

(02:20) The Genesis of SupCo and Personal Health Journey

(07:00) Stack Management and Trust Scoring

(11:10) Personalization and Health Tracking Development

(13:40) Community Features and Social Aspects

(17:45) Health vs Capitalism

(21:15) Independent Testing and Industry Problems

(26:25) Brand Relationships and Trust Score Impact

(29:25) The Investment vs Outcome Problem in Health

(33:10) Healthcare System Gaps and Consumer Trust

(34:40) Technology Approach: AI Without the Hype

(39:00) Future Roadmap and Premium Features

(41:40) Conclusion

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