Oura's AI Push, Kim Kardashian's Energy Bet, Budget Gyms Upgrade

Oura's AI Push, Kim Kardashian's Energy Bet, Budget Gyms Upgrade

February 25, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

  • Kim Kardashian joins UPDATE as co-founder ahead of relaunch and Walmart rollout, positioning jitter-free energy drink in $16B category

  • Oura launches first custom AI coaching model for women's health, integrating biometric data with clinical research across menstruation to menopause

  • Budget gyms including Planet Fitness, Crunch, and Snap Fitness upgrade amenities with boutique classes, contrast therapy, and smart strength equipment

  • Fitt announces strategic partnership with AIIR, expanding ecosystem into communications and experiential services for health and wellness brands

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

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Episoder(487)

Sword Health to Buy Headspace, Unrivaled Hits $650M, Life Time Gets Social

Sword Health to Buy Headspace, Unrivaled Hits $650M, Life Time Gets Social

August 27, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Sword Health plans to acquire Headspace in an all-cash deal, expanding its AI-led platform in...

27 Aug 3min

Fitbit Founders Return, Amazon Bets on HYROX, GLP-1 Care Consolidates

Fitbit Founders Return, Amazon Bets on HYROX, GLP-1 Care Consolidates

Here's the podcast description for August 26, 2026: August 26, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Fitbit founders launch Luffu and its Link...

26 Aug 3min

Oura's Data Dilemma, Lady Gaga's Biotech Bet, Men's Wellness Nears $3T

Oura's Data Dilemma, Lady Gaga's Biotech Bet, Men's Wellness Nears $3T

August 25, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Oura faces a proposed class action over sleep-tracking accuracy claims just months after fili...

25 Aug 3min

353. Clara Sieg, Co-Founder & CEO of Loonen

353. Clara Sieg, Co-Founder & CEO of Loonen

Today, I'm joined by Clara Sieg, co-founder & CEO of Loonen.   Born from Clara's personal mission to avoid toxins in drinking water, Loonen's ultra-filtered, glass-bottled spring water emphasizes puri...

24 Aug 31min

Crosscourt Raises $2M, Crunch Goes Premium, EoS Bets on HYROX

Crosscourt Raises $2M, Crunch Goes Premium, EoS Bets on HYROX

August 21, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Crunch Fitness relaunches Crunch Select with boutique studios and premium amenities, using it...

21 Aug 3min

Target Taps Wellness, AI Personalizes Food, Sports Become AI-Proof

Target Taps Wellness, AI Personalizes Food, Sports Become AI-Proof

August 20, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Target adds 4,600 new food items in a grocery overhaul leaning into discovery and emerging br...

20 Aug 3min

Neko Expands, Happy Health Raises, Sequel Taps WNBA Star

Neko Expands, Happy Health Raises, Sequel Taps WNBA Star

August 19, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Neko Health opens its first US clinic in SoHo on September 24 after building a 25,000-person...

19 Aug 2min

Purely Elizabeth Get Acquired, Women's Sports Surge, Gen Z Stays In

Purely Elizabeth Get Acquired, Women's Sports Surge, Gen Z Stays In

August 18, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Ferrero Group acquires Purely Elizabeth, the wellness food brand that more than doubled sales...

18 Aug 2min

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