Dick's Sporting Goods Scales Up, F45 Gets Competitive, Insurgent Wellness Brands Rise

Dick's Sporting Goods Scales Up, F45 Gets Competitive, Insurgent Wellness Brands Rise

March 18, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

  • F45 launches PEAK500 with Red Bull, a 30-minute in-studio competition with global leaderboard as brand creates its own fitness racing format

  • Bain report finds 113 insurgent wellness brands drove 36% of CPG growth, with 44% promoting better-for-you claims and growing 10x faster than category average

  • Dick's Sporting Goods doubles down on $40B youth sports market where average family spending rose 46% to $1K+ annually since 2019

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

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Episoder(535)

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363. Dustin Freckleton, Founder & CEO of Happy Health

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2 Nov 41min

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30 Okt 2min

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October 29, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: HYROX partners with World Triathlon to govern hybrid racing globally, opening a pathway towa...

29 Okt 3min

Sweetgreen Raises Manager Pay, Lululemon Agrees to Chemical Testing, Vaca Bets on Beef Tallow

Sweetgreen Raises Manager Pay, Lululemon Agrees to Chemical Testing, Vaca Bets on Beef Tallow

October 28, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Sweetgreen raises top restaurant manager pay to as much as $200,000 in 2027 as it works to r...

28 Okt 2min

Women Rebrand Gym Culture, AI Predicts Cancer Survival, Microplastics Trigger Chemical Reactions

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October 27, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Mass General Brigham researchers build an AI model that estimates cancer patient mortality r...

27 Okt 2min

362. Paul Coletta, Co-Founder & CEO of Vero Bioscience

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Today, I'm joined by Paul Coletta, co-founder & CEO of Vero Bioscience.   A predictive health company, Vero uses proteomic blood tests and proprietary AI to measure and improve organ-level aging.   In...

26 Okt 38min

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