Noom Bets on Peptides, Google's Next Wearable, Mars Men Adds $27M

Noom Bets on Peptides, Google's Next Wearable, Mars Men Adds $27M

April 2, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

  • Google is developing a screenless Fitbit band with subscription model targeting Whoop and Oura, planning launch later this year with AI-powered health coach

  • Mars Men raises $27.5M Series A led by L Catterton after hitting $100M run rate profitably in 18 months, serving 400K+ customers with men's wellness products

  • Noom acquires Tailor Made Compounding pharmacy operating in 46 states, expanding into peptide therapies and NAD+ for preventive care model

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

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Episoder(484)

353. Clara Sieg, Co-Founder & CEO of Loonen

353. Clara Sieg, Co-Founder & CEO of Loonen

Today, I'm joined by Clara Sieg, co-founder & CEO of Loonen.   Born from Clara's personal mission to avoid toxins in drinking water, Loonen's ultra-filtered, glass-bottled spring water emphasizes puri...

24 Aug 31min

Crosscourt Raises $2M, Crunch Goes Premium, EoS Bets on HYROX

Crosscourt Raises $2M, Crunch Goes Premium, EoS Bets on HYROX

August 21, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Crunch Fitness relaunches Crunch Select with boutique studios and premium amenities, using it...

21 Aug 3min

Target Taps Wellness, AI Personalizes Food, Sports Become AI-Proof

Target Taps Wellness, AI Personalizes Food, Sports Become AI-Proof

August 20, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Target adds 4,600 new food items in a grocery overhaul leaning into discovery and emerging br...

20 Aug 3min

Neko Expands, Happy Health Raises, Sequel Taps WNBA Star

Neko Expands, Happy Health Raises, Sequel Taps WNBA Star

August 19, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Neko Health opens its first US clinic in SoHo on September 24 after building a 25,000-person...

19 Aug 2min

Purely Elizabeth Get Acquired, Women's Sports Surge, Gen Z Stays In

Purely Elizabeth Get Acquired, Women's Sports Surge, Gen Z Stays In

August 18, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Ferrero Group acquires Purely Elizabeth, the wellness food brand that more than doubled sales...

18 Aug 2min

352. Chris Kiple, CEO of Solius Labs

352. Chris Kiple, CEO of Solius Labs

Today, I'm joined by Chris Kiple, CEO of Solius Labs.   A decade in development, Solius's FDA-cleared UVB light therapy device personalizes dosage by skin type, aiming to replicate the benefits of sun...

17 Aug 38min

Healthcare Costs Rise, Regenerative Food Grows, Lilly Cracks Down

Healthcare Costs Rise, Regenerative Food Grows, Lilly Cracks Down

August 14, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: JG Wentworth survey finds 92% of US adults have delayed or abandoned medical care due to cos...

14 Aug 3min

Oura Signs Tennis Stars, Viome Acquires Circulate, Clair Partners with Mayo Clinic

Oura Signs Tennis Stars, Viome Acquires Circulate, Clair Partners with Mayo Clinic

August 13, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Viome acquires Circulate Health, launching Viome Pro and adding treatment capability to its d...

13 Aug 3min

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