333. Megan Roup, Founder & CEO of The Sculpt Society

Today, I'm joined by Megan Roup, founder & CEO of The Sculpt Society.

A digital women's fitness platform, The Sculpt Society delivers joyful, sustainable, and time-efficient workouts to 300K global members.

In this episode, we discuss designing life stage-specific exercise programs.

We also cover:

"Commit to less, show up more" philosophy
Experimenting with ancillary product launches
Centering community and executing pop-up tours

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Website: www.thesculptsociety.com

The Sculpt Society's Instagram: https://www.instagram.com/thesculptsociety/

Megan's Instagram: https://www.instagram.com/meganroup/

7-day free trial available on www.thesculptsociety.com

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:22) Megan's background

(02:17) Body image struggles

(03:16) Teaching NYC

(04:30) Why "Joyful" movement

(06:22) IRL teaching

(09:12) Motivating at-home workouts

(10:41) Commit to less, show up more

(12:14) 300K global members

(13:26) Building the team

(18:12) Post-pandemic equilibrium

(19:13) Two-bucket growth strategy

(20:17) Growing the brand

(23:38) Staying rooted in community connection

(25:01) Strength training launch

(26:20) Life stage programming expansion

(27:20) Nutrition launch

(29:15) Clear POV

(30:26) Equipment and activewear experiments

(31:23) 2022 activewear bust & 2024 sellout

(32:26) Profitable growth goals

(33:17) Best-in-class life stage platform vision

(33:51) Annual pop-up tours since 2021

(35:28) Where to learn more

(36:07) Conclusion

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