How Savvy Marketers Evaluate Adtech (with Clare Liston)

How Savvy Marketers Evaluate Adtech (with Clare Liston)

In this episode, former Discover media and audience strategy leader Clare Liston joins host Noor Naseer to break down how top marketers actually evaluate adtech and martech partners. From avoiding "shiny object" syndrome to pressure-testing vendors with direct questions, Clare shares a practical framework for choosing tech that drives real business outcomes. She unpacks why most adoption is reactive, how to think about ROI within working media, why human credibility matters more than jargon, and more.

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Episoder(70)

The New Rules of Acquisition (with Frank-Lamont Wade)

The New Rules of Acquisition (with Frank-Lamont Wade)

On this episode of Adtech Unfiltered, host Noor Naseer sits down with Frank-Lamont Wade, Director of Performance Marketing at the University of Phoenix, to discuss what it takes to run a high-performi...

12 Jun 14min

Turning Customer Data Into Emotional Connection (with Nick Riebel)

Turning Customer Data Into Emotional Connection (with Nick Riebel)

In this episode of Adtech Unfiltered, Nick Riebel, former VP of Digital Marketing at Eos Fitness, joins host Noor Naseer to unpack what it really takes to connect with today's audiences. He explores h...

21 Mai 11min

Winning the Modern Agency Pitch (with Malorie Benjamin)

Winning the Modern Agency Pitch (with Malorie Benjamin)

In this episode of Adtech Unfiltered, Malorie Benjamin, Chief Transformation Officer at Dixon Schwabl + Company, joins host Noor Naseer to unpack how the agency pitch process is evolving. She shares ...

25 Mar 24min

The Attribution Reset (with Yousef Kattan)

The Attribution Reset (with Yousef Kattan)

Yousef Kattan, Founder and CEO of Truth Marketing, joins this episode of Adtech Unfiltered for a candid conversation about the state of measurement and attribution. From the myth of last-click to the ...

27 Feb 24min

How Agencies Deliver Innovation (with Savannah Westbrock)

How Agencies Deliver Innovation (with Savannah Westbrock)

Innovation gets thrown around a lot in advertising—but what does it actually mean inside an agency? In this episode of AdTech Unfiltered, we sit down with Savannah Westbrock, Head of Agency Solutions ...

30 Jan 22min

Target Effectively in the Privacy-First Era (with Liz Emery)

Target Effectively in the Privacy-First Era (with Liz Emery)

Patchwork privacy fixes and workarounds are failing brands and advertisers. Liz Emery, co-founder of Vyvr, is tackling the adtech industry's battle with signal loss and compliance challenges. She join...

26 Nov 202530min

Advertising with a Conscience (with Chad Hickey)

Advertising with a Conscience (with Chad Hickey)

What happens when media, ethics, and performance finally align? Chad Hickey, CEO of values-based advertising solutions company Givsly, joins host Noor Naseer to unpack why investing in responsible...

28 Okt 202532min

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