Sun Bum: Tom Rinks

Sun Bum: Tom Rinks

Tom Rinks not only understands the art of branding, he can explain it with the passion and precision of a master teacher. In 2009, he came up with the look of Sun Bum sunscreen, drawing on influences as disparate as American surf culture, Scandinavian furniture, and Japanese streetwear. He then mashed them up into a brand represented by a stone-faced gorilla staring out from a woodgrain background. Within ten years, Sun Bum was acquired by SC Johnson at a reported valuation of $400 million. But even before that, Tom helped launch a wildly diverse range of brands, including a line of tequila, a series of Christian videos, and even the “Yo quiero Taco Bell” chihuahua campaign. All were huge successes, though it took a five-year legal battle for Tom to get paid for the Taco Bell mascot. This month, yet another brand he designed—Made by Dentists—launched in 1,800 Target stores across the U.S.


This episode was produced by Casey Herman, with music by Ramtin Arablouei

Edited by Neva Grant, with research help from Katherine Sypher and Susannah Broun.


You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episoder(805)

Famous Dave's: Dave Anderson

Famous Dave's: Dave Anderson

Growing up in 1960's Chicago, Dave Anderson didn't eat much deep dish. Instead, his dad took the family to the South Side for barbecue, and those memories—and aromas—stayed with him. For years, Dave t...

2 Nov 20201h 15min

How I Built Resilience: Justin Gold of Justin's

How I Built Resilience: Justin Gold of Justin's

Justin Gold is the founder of Justin's, known for its nut butters and chocolate peanut butter cups. He talks about how he started by pulverizing peanuts in his home blender, and describes how his cust...

31 Okt 202021min

How I Built Resilience: Cheryl Contee of Do Big Things

How I Built Resilience: Cheryl Contee of Do Big Things

Do Big Things is a Black woman-led, mission-driven digital agency that works with companies like Google, Etsy, and the NAACP, and has a staff that's 50% people of color. The agency's CEO and founder C...

29 Okt 202019min

McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John

McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John

After Robin McBride and Andréa McBride John made the extraordinary discovery that they were half-sisters, they formed a deep bond and discovered a mutual dream: to create a wine company that would dem...

26 Okt 20201h 10min

How I Built Resilience: Sonia Gil of Fluenz

How I Built Resilience: Sonia Gil of Fluenz

Fluenz helps English speakers learn new languages, both online and with in-person immersion programs. With travel restrictions and a global pandemic, CEO and founder Sonia Gil had to scrap her in-pers...

22 Okt 202019min

McBride Sisters Wine (Part 1 of 2): Robin McBride and Andréa McBride John

McBride Sisters Wine (Part 1 of 2): Robin McBride and Andréa McBride John

When we first spoke with Robin McBride and Andréa McBride John, we were so blown away by their story that we decided to turn it into two episodes. With hardly any money or connections, they built one ...

19 Okt 202050min

method: Adam Lowry & Eric Ryan (2018)

method: Adam Lowry & Eric Ryan (2018)

In the late 1990s, Adam Lowry and Eric Ryan took on the notion that "green doesn't clean" by setting out to make soap that could clean a bathtub without harming the environment. Adam started experimen...

12 Okt 202052min

How I Built Resilience: Cynt Marshall of Dallas Mavericks

How I Built Resilience: Cynt Marshall of Dallas Mavericks

When a Sports Illustrated article exposed internal abuse and harassment in the Dallas Mavericks organization, owner Mark Cuban knew he had a culture problem. So he hired Cynt Marshall as CEO, and she ...

10 Okt 202023min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
utbytte
pengesnakk
finansredaksjonen
morgenkaffen-med-finansavisen
tid-er-penger-en-podcast-med-peter-warren
livet-pa-veien-med-jan-erik-larssen
rss-sunn-okonomi
okonomiamatorene
lederpodden
rss-markedspuls-2
rss-fa-makro
boligbobla
rss-andelige-tanker-med-camillo
lederskap-nhhs-podkast-om-ledelse