Sun Bum: Tom Rinks

Sun Bum: Tom Rinks

Tom Rinks not only understands the art of branding, he can explain it with the passion and precision of a master teacher. In 2009, he came up with the look of Sun Bum sunscreen, drawing on influences as disparate as American surf culture, Scandinavian furniture, and Japanese streetwear. He then mashed them up into a brand represented by a stone-faced gorilla staring out from a woodgrain background. Within ten years, Sun Bum was acquired by SC Johnson at a reported valuation of $400 million. But even before that, Tom helped launch a wildly diverse range of brands, including a line of tequila, a series of Christian videos, and even the “Yo quiero Taco Bell” chihuahua campaign. All were huge successes, though it took a five-year legal battle for Tom to get paid for the Taco Bell mascot. This month, yet another brand he designed—Made by Dentists—launched in 1,800 Target stores across the U.S.


This episode was produced by Casey Herman, with music by Ramtin Arablouei

Edited by Neva Grant, with research help from Katherine Sypher and Susannah Broun.


You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episoder(805)

Sierra Nevada Brewing Company: Ken Grossman

Sierra Nevada Brewing Company: Ken Grossman

Ken Grossman was experimenting with beer before he was old enough to buy it. As a high school student in the late 1960s, he bought his first home brewing kit and mixed the ingredients in a bucket, hid...

30 Mar 20201h 6min

Ben & Jerry's: Ben Cohen And Jerry Greenfield (2017)

Ben & Jerry's: Ben Cohen And Jerry Greenfield (2017)

In the mid-1970s two childhood friends, Ben Cohen and Jerry Greenfield decided to open an ice cream shop in Burlington, Vermont. Their quirky little shop packaged and sold unusual flavors like Honey C...

23 Mar 202056min

Birchbox: Katia Beauchamp

Birchbox: Katia Beauchamp

When Katia Beauchamp and Hayley Barna launched Birchbox from business school in 2010, they set out to disrupt the beauty industry by delivering monthly samples in a box. Even though people told them t...

16 Mar 20201h 7min

Live From The HIBT Summit: Stacy Madison of Stacy's Pita Chips

Live From The HIBT Summit: Stacy Madison of Stacy's Pita Chips

Our ninth episode from the 2019 How I Built This Summit features Stacy Madison, co-founder of Stacy's Pita Chips. In this live conversation with Guy, Stacy explains how pita chips became a passion--ev...

12 Mar 202012min

Stripe: Patrick and John Collison (2018)

Stripe: Patrick and John Collison (2018)

Brothers Patrick and John Collison founded and sold their first company before they turned 20. They created software to help eBay users manage inventory online, which set them on a path to help make e...

9 Mar 202042min

Video Artist: Casey Neistat

Video Artist: Casey Neistat

When Casey Neistat was a teenager, the odds were against him; he had dropped out of high school, was washing dishes to pay rent, and was a father by age 17. But he eventually scraped together enough m...

2 Mar 20201h 32min

Live From The HIBT Summit: Jeni Britton Bauer of Jeni's Splendid Ice Creams

Live From The HIBT Summit: Jeni Britton Bauer of Jeni's Splendid Ice Creams

Our eighth episode from the 2019 How I Built This Summit features Jeni Britton Bauer, the founder of Jeni's Splendid Ice Creams. In this live conversation with Guy, Jeni talks about maintaining authen...

27 Feb 202016min

Lululemon Athletica: Chip Wilson (2018)

Lululemon Athletica: Chip Wilson (2018)

After noticing more and more people sign up for yoga in the late 1990s, Chip Wilson bet everything on an athletic apparel company aimed toward young professional women. What started as a small pop-up ...

24 Feb 202054min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
pengesnakk
utbytte
livet-pa-veien-med-jan-erik-larssen
tid-er-penger-en-podcast-med-peter-warren
morgenkaffen-med-finansavisen
finansredaksjonen
okonomiamatorene
lederpodden
lydartikler-fra-aftenposten
rss-markedspuls-2
rss-sunn-okonomi
rss-impressions-2
rss-fa-makro
rss-andelige-tanker-med-camillo