Leaving Academia: Becoming a Freelance Editor9 Apr

Your Post Got 2 Likes: Here's Why That Doesn't Matter

You posted on LinkedIn. Got 2 likes. Felt like a failure. But what if that post was actually working, and you just couldn't see it?

In this episode, I'm pulling back the curtain on a real LinkedIn post I shared about hitting my first $10,000 month as an academic editor—and walking you through the analytics in detail.

With only 746 impressions and 535 people reached, the vanity metrics looked terrible. But the data that actually matter? They told a completely different story.

In this episode, I explain:

👍 Why likes, comments, and impressions are mostly useless for building a freelance editing or coaching business

👍 Which metrics you should actually be paying attention to

👍 How I structured a LinkedIn post that brought real leads into my business

👍 Why your email list is the single most important piece of marketing infrastructure you can build

👍 How to use a lead magnet and welcome sequence to turn casual scrollers into warm, ready-to-hire clients

If you've ever felt like social media is a waste of time, or you're exhausted chasing likes and comments that never seem to lead anywhere, this episode is for you.

Get the Homepage Blueprint that helped me earn my first $10k month: AcadiaEditing.com/blueprint

Want to end burnout and become an academic editor or coach? Go to AcadiaEditing.com/BecomeAnEditor

2:15 - Defining "What Works" in Social Media

4:30 - The Post That Flopped (Or Did It?)

7:00 - Digging Into LinkedIn Analytics

9:30 - Why Saves and Follows Matter Most

12:00 - The Real Impact of Your Call to Action

15:00 - The Power of the Email List

18:00 - Why Direct DMs Often Fail

21:00 - The Lurkers Who Convert

24:00 - Crafting a Compelling Social Media Hook

27:00 - Storytelling for Client Connection

30:00 - Revealing Your Solution

33:00 - Key Takeaways for Business Growth

36:00 - Building Your Client Nurturing System

39:00 - Experimenting for Maximum Impact

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Episoder(100)

From Burnout to 10k Followers: How Erin Schleiden Built The Academic Writing Coach

You've always assumed that niching down will scare clients away, but you're getting it wrong.I know it's counterintuitive, but Erin Schleiden, PhD, is the perfect example of why narrowing your niche i...

3 Sep 30min

4 Signs Your Academic Business Has Outgrown You (and What to Do Next)

You're fully booked with editing or coaching clients. Revenue is good. And somehow you still feel like something's about to fall apart.If that sounds familiar, you haven't done anything wrong—you've h...

27 Aug 56min

The "House Cleaner Theory" of Pricing Your Academic Editing Services

If you're still charging 2 cents a word for academic editing, this episode is going to make you uncomfortable—in a good way.In this episode, I break down the two beliefs that keep editors underpriced ...

20 Aug 52min

Does Leaving Academia Still Feel Like Failure? Reflections on the Last 10 Years

Leaving academia can feel like admitting the whole thing was a mistake. It isn't—and the fear that says otherwise isn't an accident.In this episode, Paulina sits down with career coach Jen Polk (From ...

13 Aug 36min

How to Finish Your PhD and Launch Your Editing Business (with a Toddler at Home)

Thousands of moms around the world are getting their PhD while juggling many (or all) of the parenting responsibilities.In this week's episode, I spoke with Laura Vasquez Bass, of Atlantic Editorial, ...

6 Aug 49min

"There's No Work Out There" Is a Lie: 3 Places to Find Your Next Editing Clients

You keep hearing there's no editing work out there. Let me be clear: That is NOT true—and if your calendar has been empty, the problem probably isn't the market. It's that your ideal clients don't kno...

30 Jul 44min

How to 4x Your Editing Rate without Learning a Single New Skill

You've been editing for an agency since 2020, and you're still making the same 1.5 cents a word you started with.Meanwhile you're staring down another year of barely cracking $40K for work that's eati...

23 Jul 47min

Neurodivergent and Burnt Out? Why Freelance Editing Might Fit Your Brain Better than a 9-5 Job Does

After a Yale University Press internship where a supervisor told her she had "a strange brain," and six months of applications with zero interviews, Hannah Bartlett stopped trying to fit into a system...

16 Jul 43min