AI Governance Isn’t a Barrier: It’s Marketing’s Growth Engine

In this episode of Adspeak by ADWEEK, host Rebecca Stewart, Brand Editor at ADWEEK, sits down with Thomas Ranese, CMO at Intuit, and Michael Schanker, CMO at OneTrust, to explore how AI is reshaping modern marketing. They unpack why governance and consent are not barriers but enablers of innovation, and how clean, permissioned data is foundational to scaling personalization. The conversation highlights the shift toward AI-powered agents, faster campaign execution, and evolving brand architectures. Crucially, they emphasize balancing automation with human creativity, adopting high-impact use cases first, and building responsible frameworks to protect trust while unlocking AI-driven growth.

What You'll Learn:

• How to move from AI experimentation to scaled deployment
• Why "AI-ready governance" unlocks innovation rather than slowing it down
• The critical gap marketers must close: AI-ready data
• How to build AI agents that maintain brand trust
• The human-AI balance that drives creativity, not replacement
• How to prioritize AI use cases for maximum ROI

About the Guests:

Thomas Ranese is Chief Marketing Officer at Intuit, where he leads the transformation of the company from a house of brands to a unified branded house powered by AI. With a decade at Google and recent leadership roles at Uber, Thomas brings deep expertise in scaling emerging technologies, from mobile and social to artificial intelligence, across consumer and enterprise audiences.

Michael Schanker is Chief Marketing Officer at OneTrust, bringing nearly a decade of technology industry experience to the forefront of data privacy and AI governance. Known for his expertise in navigating complex regulatory landscapes and emerging technologies, Michael has positioned OneTrust as a leader in helping enterprises manage consumer consent and data responsibility at scale, processing 400 million consumer consent transactions daily.

Guest Resources:

• Thomas Ranese on LinkedIn
• Intuit Website
• Michael Schanker on LinkedIn
• OneTrust Website

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