The National & Global Appeal of California Cannabis Brands

Speakers

Keith Cich, Co-Founder, Kanha/Sunderstorm

Theo Terris, CEO, Uncle Arnie's

Wesley Hein, Head of Global Brand Expansion, Mammoth Distribution (Heavy Hitters; Papa & Barkley)

Chris Lane, Chief Marketing Officer, Gold Flora

About Keith Cich

Keith Cich is co-founder of Sunderstorm, a leading cannabis company that manufactures and distributes award winning Kanha gummies. The Company revolutionized edibles with nano, fast acting gummies and launched the first line of functional edibles that are doctor formulated. In 2024, Sunderstorm entered the D9 hemp market and opened in Thailand. Prior to founding Sunderstorm, Mr. Cich spent more than a decade on Wall Street in fixed income sales and trading for Merrill Lynch and Barclay Investments. Mr. Cich moved to Northern California and managed commercial real estate projects, including retail, office, and urban in-fill development. Mr. Cich has a B.A. in Economics from Stanford University and an MBA from New York University.

About Theo Terris

Theo is CEO of Uncle Arnie’s. Uncle Arnie's is a California-based beverage company “changing the way people perceive, consume and enjoy cannabis”. The company’s mission is to create the world’s most approachable, accessible, and iconic cannabis brand. Per the company website, “we launched our fine line of THC beverages in May 2020. Something about those days seemed ripe for escape to greener pastures. Well, we were right! People love this stuff a million times over! Here’s the secret: Uncle’s Arnie’s tastes terrific, feels fantastic, and costs about as much as a medium soft drink at the megaplex. But unlike a soft drink, it’s fizz-free. And unlike the megaplex, you can talk during this movie! Sometimes people ask, “Who is Uncle Arnie?” Uncle Arnie’s all of us, none of us… it’s an idea, see, about being free to tune in to the frequency of your own station and stay there awhile. No commercial interruptions! Life’s a trip. Drink it up.”

About Wesley Hein

Wesley Hein the President of the CDA and currently heads up Mammoth Distribution / Heavy Hitters’ Global Brand Initiatives which includes handling the company's strategic relationships, as well as its legal, licensing and government affairs departments. Wesley has extensive experience in managing high growth companies. Past experience includes co-founder & President of Enigma Records (acquired by EMI), Executive Vice President of the Walt Disney Company's Hollywood Records division, co-founder of Cineaste Software (merged into Kodak), and co-founder of Enigma Digital (acquired by Clear Channel Communications). Wesley also serves on the board of directors of the California Cannabis Manufacturers Association (CCMA), is Head of the Steering Committee of Legal Cannabis for Consumer Safety (LCCS) and is a member of the California Advisory Board of Americans for Safe Access (ASA).

About Chris Lane

Chris Lane is Gold Flora’s Chief Marketing Officer, responsible for brand, creative and growth strategy across retail and product businesses. With a background in global creative strategy and brand building, he focuses on building consumer empathy in brands and driving simultaneous top and bottom funnel growth. Previously, Chris was the CMO of Airfield Supply Company, which was acquired by Gold Flora in 2022; and prior the Global Head of Brand at Fiverr (NYSE: FVRR). Chris has worked with many of the leading companies in the world while leading creative agency practices and strategy teams at Method, Bite, WPP, and Edelman. He holds degrees from Santa Clara University in Fine Art and Strategic Communication.

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