A New Wave of Storytelling | Jesse Harding Campbell

Jesse Campbell shares her journey from farm broadcasting to starting her own communications business, offering insights into media relations, the role of agriculture journalism, and the impact of podcasting on the industry. The conversation covers a wide range of topics related to media training, interview preparation, and effective communication in the agriculture industry. It emphasizes the importance of being authentic, relatable, and prepared when engaging in interviews, as well as the significance of asking questions and seeking media training. The conversation also delves into the role of farm broadcasters and the need to adapt communication styles for different audiences.

Takeaways

Jesse's journey from farm broadcasting to starting her own communications business reflects the evolving landscape of media and journalism in the agriculture industry.

Media relations in agriculture journalism involves fostering relationships with producers and ranchers, providing an opportunity to educate and bridge the gap between the industry and the media.

Podcasting has revolutionized the way in which longer-form content and in-depth conversations can be shared, providing a unique platform for storytelling and industry insights. Authenticity and relatability are key to successful interviews and effective communication.

Asking questions and seeking media training can open doors to new opportunities and experiences.

Adapting communication styles for different audiences, including non-agricultural audiences, is essential for effective engagement.

Preparation and practice are crucial for building confidence and comfort in interview situations.

Chapters

00:00 Jesse Campbell's Journey: Farm Broadcasting to Communications Business

08:30 Media Relations in Agriculture Journalism

32:58 The Power of Authentic Communication

56:36 The Importance of Asking Questions and Seeking Training

59:00 Preparation and Practice for Confidence

https://www.marshwrencreative.com/

https://www.linkedin.com/in/jessehcampbell/