Introducing Masters in Public Affairs

Introducing Masters in Public Affairs

This week on Craft Politics, a sneak peek from Joseph's new show, Masters in Public Affairs.Episode 3 goes deep on Frank Luntz's Words That Work — the book that argues your message doesn't matter nearly as much as what your audience does with it after it leaves your mouth.In this episode:- Why Henry Kissinger's biggest regret was a word he didn't chooseThe core principle: communication is determined by the receiver, not the sender- How single-word changes moved public opinion by double digits- Four mental models for designing messages that actually land- Where practitioners misread Luntz — and the honest limits of language- How this connects to Lippmann and McRaney from earlier in the seriesAbout Masters in Public Affairs:A new show where Joseph goes deep on one foundational book per episode, extracts the durable ideas, and translates them into mental models public affairs practitioners can use. If you enjoy this episode, subscribe wherever you get your podcasts.

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Episoder(72)

One Country, Two Fires

One Country, Two Fires

A week ago, the Henry Nowak case was the story dominating the news agenda. Then Belfast caught fire — literally — and two separate stories became one. Percy and Joseph work through how a murder in Sou...

11 Jun 38min

The Purity Test

The Purity Test

Over the weekend the BC Conservatives picked the candidate the smart money had written off — and half the commentariat instantly called it a gift to the NDP. We're not convinced. A party that went fro...

2 Jun 34min

37 Words: How Alberta's Ballot Question Tilts the Field

37 Words: How Alberta's Ballot Question Tilts the Field

Last week, we recorded with Evan Menzies about the brewing Alberta referendum — and within hours of us hitting publish, Premier Smith unveiled the actual ballot question. So we're back at it.It's also...

27 Mai 42min

Alberta Separatism with Evan Menzies

Alberta Separatism with Evan Menzies

In February, Dave Cournoyer told us Alberta was sliding toward a separation referendum the pro-Canada side wasn't ready to fight. Three months later, the referendum is both stalled and very much alive...

21 Mai 51min

James Wharton on Reform's Surge and Starmer's Survival

James Wharton on Reform's Surge and Starmer's Survival

Sixty episodes ago, James Wharton came on the show with a Labour government struggling to find its sea legs. 15 months later, Keir Starmer is fighting for his job.So we brought James back. Lord Wharto...

12 Mai 42min

Kyla Ronellenfitsch on the Conservatives' brand problem

Kyla Ronellenfitsch on the Conservatives' brand problem

For forty years, the Conservative Party owned cost of living. Not anymore — and Kyla Ronellenfitsch has the polling to prove it.This week on Craft Politics: pollster and data scientist Kyla Ronellenfi...

30 Apr 39min

Rudy Husny Breaks Down Quebec's Political Landscape

Rudy Husny Breaks Down Quebec's Political Landscape

We brought in Rudy Husny — former senior advisor to Ed Fast at International Trade, two-time federal Conservative candidate in Outremont, 2020 Conservative leadership contender, and one of the most th...

22 Apr 40min

Majority Rules

Majority Rules

Carney has his majority — 174 seats after sweeping all three by-elections. First time a Canadian minority has become a majority through floor-crossings and by-elections. But the bigger story is the Co...

16 Apr 39min

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