David Powers - Rooter Hero - The Three-Faced AI God In CX
CX Files11 Sep 2025

David Powers - Rooter Hero - The Three-Faced AI God In CX

David Powers is the VP of CX at Rooter Hero. He is based in Los Angeles, CA.

David is also a published author and the host of the CX Riot Radio podcast.

This conversation between Mark Hillary and David came about because of a recent CX Riot Radio epsisode titled 'The Three-Faced AI God' where David talked about his experience of using AI in the contact center.

David's experience shows that AI has genuine value, but there is a big difference between the genuine application of AI to improve CX and what is promised by many commentators and "AI gurus."

David is both a CX leader and manager, in addition to his role commenting on the industry, therefore his direct experience with AI in the contact center provides a helpful comment on what is working, what is not, and what CX leaders can do to get the most from their AI strategy.

https://linktr.ee/caffcx

https://rooterhero.com/

https://www.linkedin.com/in/davidjpowers2/

SUMMARY

Mark Hillary and Peter Ryan discuss the pragmatic views of David Powers, VP of CX at Rooter Hero, on AI in customer experience (CX). Powers critiques the over-reliance on AI, which often frustrates customers and agents, and emphasizes practical AI use cases like agent assist tools and automated summaries. He highlights the importance of transparency and maintaining human interaction in CX. Despite AI's potential, many projects fail to generate ROI, with research suggesting that 95% are not creating value. Powers advocates for a balanced approach, using AI to enhance agent performance rather than replacing human agents, and stresses the need for common sense in AI implementation.

Episoder(420)

Nathan Muniz - 247Secretary.com - Raw, unpolished BPO content outperforms glossy marketing

Nathan Muniz - 247Secretary.com - Raw, unpolished BPO content outperforms glossy marketing

Nathan Muniz is the founder and owner of 247Secretary.com. The business is based in Florida, USA, but has contact center operations in the Philippines. Nathan talked to Mark Hillary from the floor of ...

30 Apr 22min

Gary Slade - TP - Why Stability Is the New Battleground in BPO

Gary Slade - TP - Why Stability Is the New Battleground in BPO

Gary Slade is the Chief Commerical Officer at TP EMEA. He has many years of BPO and CX experience and he previously led the UK/Ireland operation at TP as CEO. In this conversation with Mark Hillary, G...

23 Apr 25min

Sarah Leff - Interact CC - Why the Eastern Cape Could Be South Africa's Next CX Powerhouse

Sarah Leff - Interact CC - Why the Eastern Cape Could Be South Africa's Next CX Powerhouse

*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-WEB:2f2f632a-46c8-4445-8b38-333795a0ae69-2" data-testid= "conversation-turn-...

16 Apr 23min

Chris Chance - CCI Global - Africa Rising For CX

Chris Chance - CCI Global - Africa Rising For CX

Chris Chance is the Senior Vice President for East Africa at CCI Global. He is based between Kenya, Rwanda, and Ethiopia. CCI Global is headquartered in the UAR, but has extensive operations across Af...

9 Apr 24min

Steve Sullivan - Channel Doctors - How Do We Manage Customer Rage?

Steve Sullivan - Channel Doctors - How Do We Manage Customer Rage?

Steve Sullivan is the founder of Channel Doctors. He is based in Bournemouth in the UK. Channel Doctors is a specialist advisory company focused on CX, contact centers, and especially issues such as d...

2 Apr 31min

Melanie Disse - Melanie Disse Consulting - Acting on Customer Feedback

Melanie Disse - Melanie Disse Consulting - Acting on Customer Feedback

Melanie Disse is the Principal Consultant and Tech Adviser to Melanie Disse Consulting. Melanie Disse Consulting is a CX & VoC consulting firm helping businesses leverage CX as a key competitive diffe...

26 Mar 29min

Gareth Bray - Premier CX - Why Customers Prefer WhatsApp

Gareth Bray - Premier CX - Why Customers Prefer WhatsApp

Gareth Bray is Business Development Director and WhatsApp Guru at Premier CX. He is based in Odiham, Hampshire, UK. Over 100 billion WhatsApp messages are sent daily by users - that's more than a mill...

19 Mar 28min

CCW Berlin 2026 - Feedback Direct From The Floor

CCW Berlin 2026 - Feedback Direct From The Floor

CCW 2026 took place at the end of February 2026 in Berlin. Peter Ryan was there on the conference floor. He took a microphone and tried to capture several comments and ideas from the delegates - what ...

12 Mar 21min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
rss-pa-konto
pengesnakk
pengepodden-2
utbytte
finansredaksjonen
morgenkaffen-med-finansavisen
liberal-halvtime
livet-pa-veien-med-jan-erik-larssen
tid-er-penger-en-podcast-med-peter-warren
stormkast-med-valebrokk-stordalen
rss-sunn-okonomi
rss-skravla-gar
rss-markedspuls-2
lederpodden