He Did 1,200 Guest Appearances, Then He Turned It Into a Business | Mike C-Roc

At 40, Mike “C-Roc” Ciorrocco had everything most people chase.

He went on a self-discovery journey, started surrounding himself with mentors who had what he wanted, and made one commitment: getting on podcasts to build relationships, and eventually- see where it leads.

What it led to was over 2,000 podcast appearances, a top-tier booking agency called That1 Agency, a WhatsApp community of 600+ operators and founders, and a philosophy around performance, proximity, and getting out of your own way.

We covered:
→ Why 95-99% of your time in early business should go toward generating revenue
→ How to "buy time" from people instead of trying to manage more of your own
→ The outcome question that tripled their clients in a single month
→ Why confronting problems fast is the most underrated business skill

Mike said he wakes up every morning pretending nobody's ever heard of him, after building one of the top podcast booking firms in North America… what a mindset!!

Thank you Mike for hopping on and sharing your story, the dark years, the refunds, the doubt, and the version of yourself that had to shed to get here. Talking with you was a blast!

Chapters
0:00 - Intro
1:03 - Meet Mike C-Roc: The Man Behind That1 Agency
1:48 - How 200 Podcast Appearances Became a Business
3:23 - 20 Years in Mortgage and Walking Away at 40
5:29 - The Lesson About Confronting Problems Fast
6:30 - What Actually Made That1 Agency Grow So Fast
8:17 - The 15-Minute Call: Where It Came From and Why It Works
11:25 - How to Buy Time Instead of Manage It
14:39 - Revenue First: Why Founders Get This Backwards
16:00 - Finding Your Offer and Raising Your Prices
18:08 - Asking Outcome Questions to Close More Clients
23:53 - Community, Confidence, and Not Scaling Too Early
29:40 - Building Stage Confidence and Manufacturing Celebrity
37:00 - The Most Life-Changing Advice for Young Entrepreneurs
39:08 - Why Podcasting Works (And Why Authenticity Wins)
42:51 - What's Next for Crock and How to Connect

Connect with Mike
Web: https://that1agency.com/
LinkedIn: https://www.linkedin.com/in/michael-ciorrocco/

Become a supporter of this podcast: https://www.spreaker.com/podcast/the-dillon-england-show--6370921/support.


*Connect with Dillon*
https://www.instagram.com/thedillonenglandshow/
https://twitter.com/imdillonengland
https://www.linkedin.com/in/dillonmengland/
https://www.facebook.com/dillon.england.5

*Sponsor — Broadcast Brew (Low-Acid Coffee)*
Order our LOW ACID COFFEE “THE BROADCAST BREW”
Thank you to Cool Beans Coffee Brewery for your partnership.
https://www.coolbeanscoffeemi.com/product-page/broadcast-brew-low-acid-blend

*ABOUT THE DILLON ENGLAND SHOW*
Authentic conversations with interesting people across personal growth, entrepreneurship, and lifestyle — direct, faith-forward, Detroit grit.

Subscribe for full conversations and weekly clips.

Share this with someone on your leadership team.

Comment your biggest takeaway.