The Licensing Lab: Marketing Cannabis for Consumers

The Licensing Lab: Marketing Cannabis for Consumers

Marketing Cannabis for Consumers as Dave Inman speaks with David Paleschuck the President of The Licensing Lab, a brand licensing and IP protection agency located in Seattle, Washington. Based on the need for cannabis branding and state-to-state licensing management, New Leaf Licensing, a division of The Licensing Lab was created in 2015. Paleschuck is currently writing a book called, "Branding Bud: The Consumerization of Cannabis" to be published in 2016.

They discuss who exactly is the cannabis consumer? What’s their lifestyle(s)? What brands speak to them? Is there just one type of cannabis consumer? Are the images of Cheech & Chong; Harold & Kumar; Willy Nelson & Snoop Dog all stereotypes of cannabis smokers? And to push even further, is “smoking” itself a stereotype of cannabis consumption.

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Episoder(63)

High Quality Analytical And Consulting Services For Agricultural And Biomedical Industries

High Quality Analytical And Consulting Services For Agricultural And Biomedical Industries

Today on State Of Cannabis Dave is Joined by Lori Glauser the Co-Founder, Chief Operations Officer, and Director. EVIO Labs is the leading national provider of accredited cannabis testing, providing ...

3 Jul 201833min

Elevating the Science Behind Cannabis

Elevating the Science Behind Cannabis

Elevating the Science Behind Cannabis with Charles McElroy, the founder of Goldleaf, a science-forward printing company for cannabis growers, patients, and enthusiasts.

19 Jun 201834min

Navigating Compliance With New Regulatory Requirements In The Cannabis Industry

Navigating Compliance With New Regulatory Requirements In The Cannabis Industry

Today on State Of Cannabis we are joined by Perry N. Salzhauer, J.D. LL.M. & Bradley Blommer, J.D. of Green Light Law Group Perry is a corporate and environmental attorney who brings over a decade of ...

22 Mai 201835min

Cannabis Deals And Specials with Leafbuyer

Cannabis Deals And Specials with Leafbuyer

Today on State of Cannabis Dave is joined by Leafbuyer founders, Kurt Rossner and Mark Breen. Leafbuyer is the deals and dispensary database of Leafbuyer Technologies, Inc. Founded in 2012 by a group ...

3 Mai 201832min

Cloudponics GroBox In-home Growing System

Cloudponics GroBox In-home Growing System

Dave Inman speaks with Nicolas Ruiz, the CPO, and founder of Cloudponics about the Cloudponics GroBox In-home Growing System.Cloudponics GroBox

3 Mai 201832min

The First Connected Convection Vaporizer With Personal Dosing Application

The First Connected Convection Vaporizer With Personal Dosing Application

Today on State of Cannabis Dave Inman is joined by GoFires's Joe Hodas and Peter Calfee. GoFire, a digital healthcare company based in Denver, CO, has designed the first connected convection vaporizer...

10 Apr 201833min

Finding Ways To Be Greener And Eco-Friendly

Finding Ways To Be Greener And Eco-Friendly

Today on State Of Cannabis Dave Inman is joined by Chad Currin the CEO of BioSoil Farm. Chad hails from a long line of farmers, specifically, tobacco farmers. For many years, Chad was a stay-at-home d...

27 Mar 201834min

Medicine Man: The Costco Of Marijuana

Medicine Man: The Costco Of Marijuana

Today on State of Cannabis our host is joined by Andy Williams from Medicine Man Technologies. Andy Williams is the Co-Founder and Chairman of the Board of Medicine Man Technologies and CEO of Medicin...

13 Mar 201834min

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