Divot2 Apr 2025

#5: StockX, ghostwrite, and Economics Behind The Hype Economy

How do you go from sneakers to $4B in sales, revolutionize collectibles, and invent a new market for toys? In this episode, Josh Luber, co-founder of StockX and the creator of Ghosts, breaks down his game-changing journey in the hype economy.

From building StockX — the $4B sneaker resale platform — to launching Ghosts, his innovative collectible toy brand, Josh reveals his secrets to turning scarcity, storytelling, and data into something people are obsessed with.

We dive deep into the science behind hype, how Josh uses Dutch auctions to drive fair pricing, and why collectibles have become emotional investments. Ghosts isn’t just another toy — it’s a culture-shifting experience that makes every piece a masterpiece. Plus, hear about his NBA partnerships, collaborations with Astroboy, and Rocky’s Matcha.

Whether you're an entrepreneur, a sneakerhead, a toy collector, or just love hearing about next-gen business models, this episode is a must-watch.

Hit subscribe for more interviews with founders disrupting industries and building empires.

Follow Josh - X (Twitter): https://x.com/joshluber

Follow Derek - X (Twitter): https://x.com/derekjandersen

Episode Partners:

Notion

Startups get up to 6 months free of Notion with unlimited AI. Use code SGXNotion: https://ntn.so/startup

Google Cloud

Accelerate your AI startup with Google for Startups Cloud Program: https://partners.startupgrind.com/partner/google-cloud/

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#JoshLuber #StockX #Ghosts #Collectibles #SneakerCulture #HypeEconomy #DutchAuction #Toys #StartupJourney #DivotPodcast

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