Ep 65: Dan Buttling - General Manager, Feast

Dan Buttling started his career counting inventory. 30+ years later, he's built brands for some of the biggest spirits companies on the planet — and now runs an agency from scratch. Dan Buttling, General Manager of Feast Agency, joins Matt Wurst for a wide-ranging conversation that spans three decades of brand building, a pandemic-era pivot, and a brutally honest look at where the alcohol industry is headed.

Dan traces his arc from accounting to Schieffelin & Somerset to Diageo executive to Stoli North America CEO — and explains why COVID was the catalyst that finally pushed him to scratch the entrepreneurial itch he'd been carrying for years. He and Matt dig into what "brand experience" actually means beyond the buzzword, why the social mandate to drink alcohol is structurally gone (not cyclical), how the rise of RTDs, sober-curious consumers, and cannabis are reshaping the BevAlc landscape, and what brands — big and small — need to do to stay relevant.

Along the way: war stories from Captain Morgan, Smirnoff Ice, and Cîroc; a masterclass on building a Scotch renaissance in the '80s; and Dan's honest take on AI, agency partnerships, and what it means to build something you're proud of.

Hosted by Matt Wurst, watch the full episode for more on:

— The death of the social mandate to drink

— Brand experience vs. experience with a brand

— How to brief an agency like a real partner

— What Feast Agency is building — and why

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(76)

Ep 74: Adam Puchalsky - President, Blink49 Brand Studio

Branded content isn't a side hustle anymore, it's becoming the main event. Adam Puchalsky, President of Blink49 Brand Studio, joins Matt Wurst and Valerie Vespa to break down how brands, creators, and...

1 Sep 48min

Snark Snack 2: Bread Baking and Instagram-Making

Snark Snack # 2 isn't the first pancake, but it does start with pancakes and ends with real questions: Do SMBs have to be creators... And are creators becoming production companies? Matt's neighbor is...

20 Aug 3min

Ep 73: Liane Nadeau - Chief Media & Investment Officer at Digitas North America

Liane Nadeau, Chief Media and Investment Officer at Digitas North America, joins Matt Wurst and Valerie Vespa on the Snarketing Podcast to talk networked experiences, the death of channel planning, ad...

12 Aug 46min

Snark Snack 1: Highway Mangos and Subway Fortune Cookies

The first "Snark Snack" is here. The off-mic conversations Matt Wurst and Valerie Vespa have been having for years, now on the record. Episode 1 riffs on selling mangos in traffic and somehow ends wit...

4 Aug 2min

Ep 72: Scott Goodson & Steve Scutellaro - StrawberryFrog Chairman & CEO

StrawberryFrog founder Scott Goodson and new CEO Steve Scutellaro join Matt Wurst and Valerie Vespa on Snarketing for a rare two-guest conversation on succession, independence, and the future of agenc...

29 Jul 52min

Ep 71: Dave Kersey - Global Head of Media at SharkNinja

SharkNinja Global Head of Media Dave Kersey joins the Snarketing Podcast to break down how one of the fastest-moving brands in consumer products runs media without a traditional media plan. Dave talks...

15 Jul 49min

Ep 70: Micky Ogando - Founder/CCO at Bakery

Micky Ogando, Founder and Chief Creative Officer of Austin agency Bakery, joins Matt Wurst and Valerie Vespa on the Snarketing Podcast to talk craft, AI, weird hiring, holding-company chaos, and why h...

1 Jul 47min

Ep 69: Cannes Lions 2026 Preview Episode

Cannes Lions week is here, and this one's a little different. No guest, no agenda, just Matt and Val running their own half-length 2026 Cannes preview before everyone scatters to the South of France.T...

17 Jun 25min