High Season Is Not The Problem

Alessandra Priante is one of the most influential figures in global tourism.

As President of ENIT, Italy's national tourism board, and formerly the first woman to serve as Director for Europe at UN Tourism, she has spent her career at the centre of how the world thinks about travel.

In this episode, Alessandra challenges the way our industry talks about overtourism and seasonality. She argues that overtourism is really just a polite word for mismanagement, that seasonality isn't a problem but a context that's rapidly changing, and that destinations not showing up in AI tools like ChatGPT risk becoming invisible to the next generation of travellers.

We also get into the psychology behind how different generations choose where to travel, why citizens need to be at the table alongside airlines, DMOs and hoteliers, and what the current situation in the Middle East means for global aviation and tourism flows.

Alessandra will deliver the opening keynote at the Tourism Seasonality Summit on 17 May in Rimini, Italy, co-located with Routes Europe. Register at https://seasonalitysummit.com

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(24)

Quality Isn't Yield

When Leslie Vella joined what's now the Malta Tourism Authority in 1982, his business card had a Telex address and a Telegram address on it. Faxes were still science fiction. Malta had half a million ...

1 Mai 1h 11min

Defending Barcelona

What if the problem with tourism isn't that there are too many tourists, but that almost nobody is measuring capacity properly?In this episode, Ged is joined by Saverio Bertolucci, an Italian tourism ...

29 Apr 35min

High Season Sells Itself

Tom Jenkins has been CEO of the European Tourism Association (ETOA) for over twenty years. Before that, he was a tour guide. And in 1991, he sat in Venice and tried to tell the industry it had an over...

27 Apr 40min

Grenada's 12 Month Play - Bridging The Perception Gap

Bridging the Perception Gap with Stacey Liburd, CEO, Grenada Tourism AuthorityCan a Caribbean island really be a 12-month destination? Ged speaks to Stacey Liburd, CEO of the Grenada Tourism Authority...

16 Apr 38min

We Don't Promote Summer Any More

Natalia Boveda leads international promotion for Visit Costa Del Sol, the official DMO for the province of Malaga. In this episode, she explains how one of Europe's most recognised summer destinations...

15 Apr 32min

Scale Vs Soul: AI's Real Impact on Tourism

What does AI actually mean for the tourism industry - and are most of us still just reading about it rather than using it? In this episode, Ged is joined by Dado, keynote speaker, author, and technolo...

6 Mar 43min

Less Crowds, More Connection

In this episode of The Balancing Tourism Podcast, Ged speaks with Richard Lindberg, founder of One Planet Journey and keynote speaker at the upcoming Tourism Seasonality Summit in Rimini. Richard shar...

29 Jan 42min