438 | How To Decide What Trade Shows To Do With Karen Sawyer-Meehan & Alyson O'Connor

We just wrapped up our 47th round of Paper Camp a few weeks ago, and I am still riding high from working with this cohort.

It's an intense four weeks, for me, for our coaches, for our students. But so much progress happens in a short amount of time. I love hearing about their light bulb moments, their clarity, answering their questions, and there's so much forward momentum that comes.

One thing that is really important to me inside of Paper Camp is bringing in a variety of voices because there is no one singular way to build a business right?

I want our students to hear directly from people who are doing this work in different ways.

During our weekly coaching calls, they get to learn from shop owners, wholesalers, sales consultants, and other experts that are in the wholesale field. People who are helping to develop and are currently utilizing relevant new sales and marketing strategies, which is what we focus on in Paper Camp: wholesale sales and marketing strategies.

Today on the podcast, I wanted to share a small piece of this with you. This episode is an excerpt from our coaching call in Paper Camp that was centered on exhibiting at trade shows. I asked Paper Camp alums Karen Sawyer-Meehan of Pier Six Press and Alyson O'Connor of Rust Belt Love to come and share their experiences with the class.

Both are members of my Advisory Board mastermind, and between the two of them, they have done dozens of wholesale trade shows, including several this past winter.

They're sharing what's working, what they experienced at the winter shows, and sharing a lot of other insight.

In this snippet, you're going to hear them talk about the shows that they've participated in, how they knew they were ready to exhibit, and how they decide which trade shows are worth the investment.

We know these things cost a lot of time, money and energy and we want to make sure if you are going to say yes to a show that you're choosing the right ones for you.

Today's episode is brought to you by our Paper Camp program. Paper Camp is our wholesale coaching program where we teach you everything you need to know to build strong wholesale foundations. Over the course of 4 weeks, we tackle your product line, sales tools, and marketing plan, and we even talk about how to exhibit at trade shows if that's what you want to do. We start with your product line and go into everything from how often you should be releasing new products to ensuring that your numbers are sustainable for the wholesale market and their price for profit.

Then we move into sales tools you must have for selling wholesale so you make a strong first impression with buyers like catalogs and your terms and conditions. Then, we cover marketing strategies and ways to reach various store owners.

Each week's teachings build on the previous week, and we host weekly live engaging coaching calls to answer all of your questions. We will open enrollment for our next round of Paper Camp soon, and we sell this program out every time we run it. Join the wait list and you'll get early access to enroll.

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You can view full show notes and more at http://prooftoproduct.com/438

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