Ep. 206: The journey scaling to 250 million games played w/ Jason White from TallyUp

Ep. 206 features Jason White, founder of TallyUp, a free-to-play global game show platform blending casual gaming, wagering mechanics, and the attention economy.

Hear them discuss:

• The TallyUp concept: a free-to-play, ad-supported PVP gaming platform where players can win real money without risking their own capital
• How exponential growth mechanics (inspired by childhood ping pong bets) shaped the core gameplay model
• Building simple, “unbeatable” games that balance skill and chance while preventing bots and ensuring fairness
• Why TallyUp sits at the intersection of casual gaming, gamified marketing, and betting-adjacent experiences
• Solving the “CAC bloodbath” in real-money gaming with a low-cost, global user acquisition strategy
• The power of the attention economy and why attention, not money, is the true base currency
• Launching real-money wagering in ~100 countries and what this unlocks for monetization and scale
• The hybrid model: free global game show + optional real-money skill wagering
• B2B opportunities through branded tournaments for companies like Uber or Airbnb
• How TallyUp enables large-scale, global competitions with real engagement (vs. traditional giveaways or sweepstakes)
• Lessons from failure, rebuilding, and the importance of patience and perseverance as a founder
• Fundraising journey: from seed round to preparing for a $10M Series A

SBC Americas First Pitch is back in Fort Lauderdale (June 9–11), bringing together some of the most exciting companies in real money gaming for a chance to win an exclusive prize package valued at $100,000.

Applications are now open. Submit your application before April 17th using this link: https://sbcevents.com/sbc-summit-americas/first-pitch/

Catch the video version of this episode here.

Learn more 👇

➡️ TallyUp website

➡️ Jason White on Linkedin

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