EP44 | Emeric Ernoult (Agorapulse) - Challenges tackling SMB churn and how to overcome them
CHURN FM15 Jan 2020

EP44 | Emeric Ernoult (Agorapulse) - Challenges tackling SMB churn and how to overcome them

Today on Churn.fm we have Emeric Ernoult, CEO and Founder of Agorapulse. In this episode, we talked about the role of communities in customer retention and using social media as a channel for customer support. Emeric also shared his learnings about churn and retention in his entrepreneurial career. He dived deep into his past churn metrics, future goals, and how he plans to further tackle churn at Agorapulse. We also talked about how to design your product roadmap based on custome...

Episoder(304)

E303 | Customer Success Is Dead. Meet the Growth Department.

E303 | Customer Success Is Dead. Meet the Growth Department.

Today on the show, we have Alex Raymond, founder of AMplify and author of The Growth Department, a book reframing how post-sales teams think about their role inside B2B companies. In this episode, we ...

8 Apr 35min

E302 | Why 51% of Subscribers Cancel Each Year—and How to Reduce Voluntary Churn

E302 | Why 51% of Subscribers Cancel Each Year—and How to Reduce Voluntary Churn

Today on the show, we have Priya Lakshminarayanan, CPO of Recurly, a subscription management platform empowering brands like Twitch, PupBox, Sprout Social, and Pipedrive to launch, scale, and optimize...

25 Feb 33min

E301 | Smarter Dunning: How Data and Intent Change Payment Recovery with Charles Rosenblatt of Butter Payments

E301 | Smarter Dunning: How Data and Intent Change Payment Recovery with Charles Rosenblatt of Butter Payments

Today on the show, we have Charles Rosenblatt, CEO of Butter Payments, providing ML AI-driven payment recovery for subscription merchants and recurring payments. Previously, Charles was CSO of Payonee...

4 Feb 38min

E300 | Building Retention into Your DNA: Matthew Tharp on Churn Signals, ICP & Cold Email

E300 | Building Retention into Your DNA: Matthew Tharp on Churn Signals, ICP & Cold Email

Today on the show, we have Matthew Tharp, CEO of Hunter.io, the all-in-one email outreach platform used by over 4 million people to identify prospects and run cold email campaigns. Previously, Matthew...

23 Jan 38min

EP299 | How to Build a Brand That Speaks to Robots and Humans with Susan Keplinger | Force of Nature

EP299 | How to Build a Brand That Speaks to Robots and Humans with Susan Keplinger | Force of Nature

Today on the show, we have Susan Keplinger, CEO of Force of Nature, a boutique performance marketing shop behind the growth of brands like Ring, Oofos, and other category leaders. With experience buil...

5 Des 202541min

E298 | Why LLM Agents Are Now your VIP Visitors and How to Optimize for Them

E298 | Why LLM Agents Are Now your VIP Visitors and How to Optimize for Them

Today on the show, we have Kevin White, Head of Marketing at Scrunch AI, a platform helping brands stay discoverable in the era of AI-powered search. Kevin brings experience from leading go-to-market ...

14 Nov 202535min

EP297 | How Freemius Aligns Pricing With Growth to Reduce Graduation Churn

EP297 | How Freemius Aligns Pricing With Growth to Reduce Graduation Churn

Today on the show we have Vova Feldman, the Founder and CEO of Freemius. In this episode, Vova shares his experience in launching Freemius from a side project into a platform powering thousands of ind...

5 Nov 202532min

E296 | What thousands of A/B tests reveal about websites that convert and retain with Casey Hill | DoWhatWorks

E296 | What thousands of A/B tests reveal about websites that convert and retain with Casey Hill | DoWhatWorks

Today on the show we have Casey Hill, CMO of DoWhatWorks, a patented growth experiment tracking engine that reveals which website changes actually drive results. Casey brings experience from ActiveCam...

19 Sep 202545min

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