EP 127 | Jeff Heckler - How Pipedrive built a Customer Success team at scale that helped drastically decrease churn
CHURN FM18 Aug 2021

EP 127 | Jeff Heckler - How Pipedrive built a Customer Success team at scale that helped drastically decrease churn

Today on the show we have Jeff Heckler, global head of customer success at Pipedrive. In this episode, we talked about how Jeff went from being a numbers guy to a career in customer success, how Pipedrive’s CS team scaled from 15 to 55 people in just 18 months, and how the team is now structured. We also discussed the functions of a Customer Success operations team, the engagement and growth team within customer success, and the populations they serve. We then dove into KPI’s, key metri...

Episoder(304)

E303 | Customer Success Is Dead. Meet the Growth Department.

E303 | Customer Success Is Dead. Meet the Growth Department.

Today on the show, we have Alex Raymond, founder of AMplify and author of The Growth Department, a book reframing how post-sales teams think about their role inside B2B companies. In this episode, we ...

8 Apr 35min

E302 | Why 51% of Subscribers Cancel Each Year—and How to Reduce Voluntary Churn

E302 | Why 51% of Subscribers Cancel Each Year—and How to Reduce Voluntary Churn

Today on the show, we have Priya Lakshminarayanan, CPO of Recurly, a subscription management platform empowering brands like Twitch, PupBox, Sprout Social, and Pipedrive to launch, scale, and optimize...

25 Feb 33min

E301 | Smarter Dunning: How Data and Intent Change Payment Recovery with Charles Rosenblatt of Butter Payments

E301 | Smarter Dunning: How Data and Intent Change Payment Recovery with Charles Rosenblatt of Butter Payments

Today on the show, we have Charles Rosenblatt, CEO of Butter Payments, providing ML AI-driven payment recovery for subscription merchants and recurring payments. Previously, Charles was CSO of Payonee...

4 Feb 38min

E300 | Building Retention into Your DNA: Matthew Tharp on Churn Signals, ICP & Cold Email

E300 | Building Retention into Your DNA: Matthew Tharp on Churn Signals, ICP & Cold Email

Today on the show, we have Matthew Tharp, CEO of Hunter.io, the all-in-one email outreach platform used by over 4 million people to identify prospects and run cold email campaigns. Previously, Matthew...

23 Jan 38min

EP299 | How to Build a Brand That Speaks to Robots and Humans with Susan Keplinger | Force of Nature

EP299 | How to Build a Brand That Speaks to Robots and Humans with Susan Keplinger | Force of Nature

Today on the show, we have Susan Keplinger, CEO of Force of Nature, a boutique performance marketing shop behind the growth of brands like Ring, Oofos, and other category leaders. With experience buil...

5 Des 202541min

E298 | Why LLM Agents Are Now your VIP Visitors and How to Optimize for Them

E298 | Why LLM Agents Are Now your VIP Visitors and How to Optimize for Them

Today on the show, we have Kevin White, Head of Marketing at Scrunch AI, a platform helping brands stay discoverable in the era of AI-powered search. Kevin brings experience from leading go-to-market ...

14 Nov 202535min

EP297 | How Freemius Aligns Pricing With Growth to Reduce Graduation Churn

EP297 | How Freemius Aligns Pricing With Growth to Reduce Graduation Churn

Today on the show we have Vova Feldman, the Founder and CEO of Freemius. In this episode, Vova shares his experience in launching Freemius from a side project into a platform powering thousands of ind...

5 Nov 202532min

E296 | What thousands of A/B tests reveal about websites that convert and retain with Casey Hill | DoWhatWorks

E296 | What thousands of A/B tests reveal about websites that convert and retain with Casey Hill | DoWhatWorks

Today on the show we have Casey Hill, CMO of DoWhatWorks, a patented growth experiment tracking engine that reveals which website changes actually drive results. Casey brings experience from ActiveCam...

19 Sep 202545min

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