EP 143 | Lou Rosenfeld - How Rosenfeld Media built an engaged community driving long term retention for their business
CHURN FM8 Des 2021

EP 143 | Lou Rosenfeld - How Rosenfeld Media built an engaged community driving long term retention for their business

Today on the show we have Louis Rosenfeld, publisher and founder at Rosenfeld media. In this episode, we talked about what information architecture is and how it led to the formation of Rosenfeld Media, how the UX Design space is evolving, and the importance of understanding your customers' needs when building out your product’s information architecture. We also discussed Lou’s plans to introduce Memberships and Subscriptions at Rosenfeld Media and how introducing Attendee Cohorts...

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Episoder(305)

E304 | Why Product Delight Is No Longer Optional | Nesrine Changuel (Skype, Google, Spotify)

E304 | Why Product Delight Is No Longer Optional | Nesrine Changuel (Skype, Google, Spotify)

Today on the show, we have Dr. Nesrine Changuel, founder of Product Excellence and Product Management Career Lab Director at ESSEC Business School. Prior to Product Excellence, Nesrine held senior pro...

17 Jun 41min

E303 | Customer Success Is Dead. Meet the Growth Department.

E303 | Customer Success Is Dead. Meet the Growth Department.

Today on the show, we have Alex Raymond, founder of AMplify and author of The Growth Department, a book reframing how post-sales teams think about their role inside B2B companies. In this episode, we ...

8 Apr 33min

E302 | Why 51% of Subscribers Cancel Each Year—and How to Reduce Voluntary Churn

E302 | Why 51% of Subscribers Cancel Each Year—and How to Reduce Voluntary Churn

Today on the show, we have Priya Lakshminarayanan, CPO of Recurly, a subscription management platform empowering brands like Twitch, PupBox, Sprout Social, and Pipedrive to launch, scale, and optimize...

25 Feb 31min

E301 | Smarter Dunning: How Data and Intent Change Payment Recovery with Charles Rosenblatt of Butter Payments

E301 | Smarter Dunning: How Data and Intent Change Payment Recovery with Charles Rosenblatt of Butter Payments

Today on the show, we have Charles Rosenblatt, CEO of Butter Payments, providing ML AI-driven payment recovery for subscription merchants and recurring payments. Previously, Charles was CSO of Payonee...

4 Feb 36min

E300 | Building Retention into Your DNA: Matthew Tharp on Churn Signals, ICP & Cold Email

E300 | Building Retention into Your DNA: Matthew Tharp on Churn Signals, ICP & Cold Email

Today on the show, we have Matthew Tharp, CEO of Hunter.io, the all-in-one email outreach platform used by over 4 million people to identify prospects and run cold email campaigns. Previously, Matthew...

23 Jan 37min

EP299 | How to Build a Brand That Speaks to Robots and Humans with Susan Keplinger | Force of Nature

EP299 | How to Build a Brand That Speaks to Robots and Humans with Susan Keplinger | Force of Nature

Today on the show, we have Susan Keplinger, CEO of Force of Nature, a boutique performance marketing shop behind the growth of brands like Ring, Oofos, and other category leaders. With experience buil...

5 Des 202539min

E298 | Why LLM Agents Are Now your VIP Visitors and How to Optimize for Them

E298 | Why LLM Agents Are Now your VIP Visitors and How to Optimize for Them

Today on the show, we have Kevin White, Head of Marketing at Scrunch AI, a platform helping brands stay discoverable in the era of AI-powered search. Kevin brings experience from leading go-to-market ...

14 Nov 202533min

EP297 | How Freemius Aligns Pricing With Growth to Reduce Graduation Churn

EP297 | How Freemius Aligns Pricing With Growth to Reduce Graduation Churn

Today on the show we have Vova Feldman, the Founder and CEO of Freemius. In this episode, Vova shares his experience in launching Freemius from a side project into a platform powering thousands of ind...

5 Nov 202530min

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