691: Business Grief, Identity, and the Courage to Move On with Corinne Moore

What happens when you finally build the business you dreamed of—and it still doesn't make you happy? In this episode, Corinne Moore shares the emotional and practical reality of deciding to close a pet care company after years of building systems, leaders, and stability. We talk about the "grief" of letting go, the guilt many owners carry for clients and staff, and how maternity leave created space to see the truth clearly. Corinne explains how tracking patterns (not just bad days) helped her separate a rough patch from a real endpoint. The conversation closes with encouragement: you can finish well, take care of people, and still choose what's best for your life.

Main topics:

• Maternity leave and clarity
• Business grief and identity
• Staff transitions and ethics
• Client communication when closing
• Rough patch vs endpoint

Main takeaway: "You deserve to be happy in your company."

Corinne's remark can feel almost too simple—until you realize how many owners are running on guilt, obligation, and sunk cost. Corinne shared how stepping away (and tracking patterns over time) helped her see what was true: not every hard season is just a temporary dip, and not every business has to last forever to be meaningful. Finishing well can still include caring for clients, supporting staff transitions, and communicating with integrity. The goal isn't to quit on a bad day—it's to tell the truth about a bad year and choose a healthier next chapter. Your business should support your life, not slowly erase it.

About our guest: Corinne Moore is a pet care professional based in Madison, Wisconsin, and the former owner of a pet care company called Paws and Claws. Known as "the data girl" in the pet care space, she supports business owners through coaching and a metrics-first approach to decision-making. Corinne also works in bookkeeping and runs Pawsome Metrics, helping service businesses make sense of their numbers and operations. Her passion sits at the intersection of sustainable leadership, clear reporting, and building businesses that truly fit the owner's life.

Links:

Dog Co Launch: https://www.dogcolaunch.com/

Tiny Paws Bookkeeping: https://tinypawsbookkeeping.com

Corinne's previous appearance, "565: How Metrics Transform with Corinne Moore": https://www.petsitterconfessional.com/episodes/565

Check out our Starter Packs

See all of our discounts!

Check out ProTrainings
Code: CPR-petsitterconfessional for 10% off

📞 Call us: (636) 364-8260

Follow us on: Instagram, Facebook, Twitter

Email us at: petsitterconfessional@gmail.com

Full show notes and transcript

Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest.

Sponsored by:

❤️ Our AMAZING Patreon Supporters

Time to Pet
Visit: https://timetopet.com/confessional
Code: 50% off first 3 months

Pet Perennials
Visit: https://petperennials.com/pages/register-for-a-business-account
Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days