#311: How to Talk Like A Premium Photographer (And Charge More)

You can feel it in the room. The hesitation. The silence. And somehow, you make it mean something about you. But what if it's not your pricing, or your talent at all?

In this episode, Sarah Petty breaks down the four client personalities that shape how people buy, and how learning to meet them where they are can completely change your sales experience

• Why "one-size-fits-all" communication quietly costs you thousands
• How to spot decision styles before the ordering appointment
• What to say to make saying yes feel easy, natural, and right

If selling has ever felt heavy or confusing, this will shift everything. Press play, and start serving your clients in a way that finally works for both of you.

RESOURCES:

Photography Business Tools to Get Started

37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/photographybusinessinstitute

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Episoder(328)

#328: How Photographers Are Making Six Figures With Cheap Gear

Do you ever catch yourself thinking, "If I just had better gear, then I could finally charge what I'm worth?" It's one of the biggest lies photographers believe, and it's keeping too many talented art...

11 Aug 10min

#327: Laid Off, Then $9,500 Richer From a Single Client

What if getting laid off wasn't the end of your story, but the beginning of building a business no one could take away? If you've ever wondered whether you're truly "good enough" to charge premium pri...

4 Aug 21min

#326: AI Will Kill Most DIgital Photographers, Here's Who Survives

What if AI isn't the biggest threat to your photography business? What if the real risk is building a business around something clients can replace? As AI reshapes the industry, this episode will chal...

28 Jul 11min

#325: If I Started A Photography Business in 2026, I'd Do This

You don't need more gear, more followers, or another random marketing hack. What you need is a business built on the right foundation. If you're just getting started, or wondering why photography stil...

21 Jul 15min

#324: How Faith Doggett Rebuilt Her Photography Business After Losing Everything From burnout and undercharging to building a profitable photography business with confidence

You know you're talented. But if you've spent years undercharging, second guessing yourself, or letting life convince you your dreams have to wait, you're not alone. Sometimes the hardest part isn't l...

14 Jul 20min

#323: 8 Things Boutique Photographers Do That Amateurs Don't

Ever feel like you're working harder than ever, yet still being mistaken for "just another photographer"? The difference between an amateur and a boutique photographer isn't talent, gear, or experienc...

7 Jul 9min

#322: The 1-Page Photography Business Plan that Actually Makes Money

Ever feel like you're working harder than ever in your photography business, yet still wondering why the numbers don't add up? If business planning feels overwhelming, this episode might completely ch...

30 Jun 10min

#321: From spending 16 years getting 8X10 orders, listen to how Ginger got a $3,050 sale

Ever feel like you've worked hard for years, yet still can't figure out why some clients say yes and others disappear? That tension between knowing your craft and building a profitable business can be...

23 Jun 39min