Observations on the Mainline OEM ‘Cast of Characters’ Over 20-Plus Years

Observations on the Mainline OEM ‘Cast of Characters’ Over 20-Plus Years

Veteran editor Mike Lessiter shares observations of having reported on the business of farm machinery for 20-plus years.

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Episoder(299)

Find, and Face, the Struggle

Find, and Face, the Struggle

A to-be-remembered keynote at the Dealership Minds Summit challenges frustrated managers to act now by instilling critical thought via getting those who want to avoid the difficult to step up and into...

21 Aug 8min

AGCO & CNH Announce Precision & Technology Leadership Shifts

AGCO & CNH Announce Precision & Technology Leadership Shifts

In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at the implications Deere's settlement with the FTC has on the broader industry.

7 Aug 13min

How to Identify Your ‘Code of Success’

How to Identify Your ‘Code of Success’

https://www.farm-equipment.com/blogs/6-opinions-columns/post/25478-how-to-identify-your-code-of-success This year, for our 2026 Summer Intern Cohort at Lessiter Media, we’re doing something we haven’...

27 Jul 3min

Deere’s FTC Settlement & the Future of Ag Tech Innovations

Deere’s FTC Settlement & the Future of Ag Tech Innovations

In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at John Deere’s settlement with the FTC and whether it’s a win or a loss for the OEM and dealers more bro...

24 Jul 15min

Personal Observations Ahead of the Hands-On Workshop at Dealership Minds Summit

Personal Observations Ahead of the Hands-On Workshop at Dealership Minds Summit

Experience with Innermetrix Profiles: Free to Dealership Minds Summit Workshop Attendees https://www.farm-equipment.com/blogs/6-opinions-columns/post/25478-part-2-personal-observations-ahead-of-the-h...

14 Jul 7min

Big Companies are Putting Big Dollars Behind the Trades, but Where Does It Leave Diesel Techs?

Big Companies are Putting Big Dollars Behind the Trades, but Where Does It Leave Diesel Techs?

According to reports, big companies like Ford and philanthropies are stepping up to boost programs to get more people into the trades — a boost to the tune of $400 million. https://www.farm-equipment...

13 Jul 2min

John Deere Labor Talks, Autonomy Adoption & Ag Economy Trends

John Deere Labor Talks, Autonomy Adoption & Ag Economy Trends

In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at John Deere’s proposal for a 2-year labor contract extension with the UAW. In the Technology Corner, No...

10 Jul 12min

John Deere Undermines Industry Learning Event

John Deere Undermines Industry Learning Event

Allowing its independent dealers to gather at the all-colors Dealership Minds Summit apparently makes the Deere corporate office uneasy ..,

30 Jun 8min

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