Why Buyers Trust Salespeople Who Don't Need the Sale with Michael Barbarita
Michael Barbarita is the founder of Next Step CFO, strategic CFO, and author of Powerful Business Strategy. After more than four decades of helping businesses grow through smarter financial and busine...
3 Aug 23min
Buyer Insight: How Buyers Actually Buy (And Why AIDA Isn't The Answer)
This is an Impact Pricing Blog published on May 18, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/how-buyers-actually-buy-and-...
31 Jul 3min
The Price of Influence: Why People Don't Buy Your Ideas with Claire Wang
Claire Wang is a pricing strategist, speaker, and author of The Price of Influence. With a background spanning insurance, consulting, and commercial strategy, she helps organizations shape willingness...
27 Jul 25min
Buyer Insight: What Is a Pig Worth?
This is an Impact Pricing Blog published on May 11, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/what-is-a-pig-worth/ If you h...
24 Jul 3min
The Coming Age of Humanless Pricing Negotiations with Adrienne Gordon
Adrienne Gordon is the CEO of PriceSpace and founder of Pricing Empowered. With more than 25 years of pricing experience, she helps organizations combine pricing strategy, organizational change, and A...
20 Jul 25min
Buyer Insight: The Information Trap Is Killing Your Deals
This is an Impact Pricing Blog published on May 4, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-information-trap-is-killi...
17 Jul 4min
Why Buyers Don't Buy (Hint: It's Not Your Price) with Ted Olson
Most sales conversations assume buyers make rational decisions. Ted Olson argues that's exactly why so many deals stall. Ted Olson is a sales strategist who helps founders, consultants, coaches, and s...
13 Jul 34min
Buyer Insight: Being Chosen Isn't Winning
This is an Impact Pricing Blog published on April 27, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/being-chosen-isnt-winning/ ...
10 Jul 4min
