EP61 | Matty & Matteo Minchella | Hustle, Hospitality and Hungry Seagulls | Local Heroes Podcast

This week on Local Heroes, we’re joined by South Shields’ own Matty and Matteo Minchella - coming from one of the North East’s best-known hospitality families and now building a marketing agency focused on real growth.

From early graft in family-run restaurants and ice cream businesses to helping brands scale through strategy, this is a straight-talking conversation about what it really takes to build something today.

We get into the reality of hospitality in 2026; rising costs, tighter margins, and changing customer habits - and why so many businesses are feeling the pressure. The lads break down the difference between surface-level social media and proper marketing that drives revenue, and why long-term thinking, strong branding, and customer retention are what actually make a business sustainable.

And as always, it goes off on one - stories of sneaking bottles out the family stockroom, mixing absolute chaos into homemade drinks, and early side hustles that somehow turned a profit.

There’s a Greggs habit (including a claim of being in the top 0.1% of spenders) and a radgie seagull incident - swooping in, landing on a shoulder, and robbing a hot beef dip mid-bite - followed by a second, suspiciously coordinated attack days later - naturally leading to Chris floating the theory that these seagulls aren’t just winging it—they’re watching, learning, and possibly working in teams.

That’s what Local Heroes does best - real people, real stories, and the kind of conversations you don’t get anywhere else. Insight, graft, chaos, and a good laugh all in one - straight out the North East.

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Episoder(72)

EP71 | Carley Armstrong | Hendon, Hustle and Heart | Local Heroes Podcast

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27 Jun 1h 30min

EP70 | Andy Haddon | Bees, Bread and Belief | Local Heroes Podcast

<span;>This week on the Local Heroes Podcast, Chris and Dan sit down with Andy Haddon - beekeeper, baker, accidental troublemaker, and the man Charlotte Crosby once crowned "the David Attenborough of ...

20 Jun 1h 26min

EP69 | Bobzilla | Murals, Music and Mercury Missiles | Local Heroes Podcast

This week on the Local Heroes Podcast, Chris and Dan sit with Bobzilla - artist, muralist, DJ, photographer, and a man whose own mum still refuses to call him anything but Robert. The name itself is a...

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EP68 | Solo | Diaries, DIY & Dread | Local Heroes Podcast

This week, Chris and Dan set out to talk about what’s been happening in their lives and somehow end up covering everything from decorating disasters and DIY injuries to family diaries, old letters, ho...

6 Jun 46min

EP67 | Cal Byerley| Gordon, Gastronomy and Great British Menu | Local Heroes Podcast

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30 Mai 1h 30min

EP66 | Rob Sampson | Shields, Shandies and Sausage Rolls | Local Heroes Podcast

This week on the Local Heroes podcast, Chris and Dan sit with Rob Sampson, the man behind "Gan for bait, like?" One of the North East's most-followed food voices, the conversation that wanders from Ca...

28 Mai 1h 37min

EP65 | Jo Feeley | Forecast, Fashion and Trend Obsession | Local Heroes Podcast

This week on Chris and Dan sit down with Jo Feeley, co-founder of TrendBible, the Newcastle based trend forecasting agency helping some of the world’s biggest brands understand what people will want n...

28 Mai 1h 43min

EP64 | Laughs, Life and Lady Parts | Lauren Pattison | Local Heroes Podcast

This week Chris and Dan are joined by comedian Lauren Pattison, one of the sharpest stand-up voices to come out of the North East in the last decade. From doing her first gigs at 18 in Newcastle to be...

9 Mai 1h 54min