Why Dutch Supermarket “Healthy” Foods Can Be Misleading | Nutri-Score Explained

Why Dutch Supermarket “Healthy” Foods Can Be Misleading | Nutri-Score Explained

When I started moving beyond the easy first foods and into toddler snacks, pouches, crackers, and supermarket “healthy” options, I realised I had no idea what I was actually looking at.

Why does one snack get a bright green A, while plain nuts or hummus score lower?
How can the same crisps get a better Nutri-Score in the larger bag?
And why are some brands now quietly removing their Nutri-Score altogether?

In this solo DAM Parenting episode, I break down a fascinating Keuringsdienst van Waarde Dutch TV investigation into the Nutri-Score system — translated into English for international parents navigating Dutch supermarkets.

We unpack:

  • what Nutri-Score actually measures

  • why it’s still voluntary across Europe

  • how brands can “optimise” ultra-processed foods to score better

  • why some frozen pizzas can jump from E to B

  • why certain brands are now dropping the label under the stricter 2026 algorithm

  • what this really means for baby snacks, toddler foods, and busy parents trying to make good choices

If you’ve ever stood in a supermarket wondering whether the front of the packet matches what’s actually inside, this episode is for you.

A practical, honest conversation about food labels, processed snacks, and the emotional labour of feeding a family in the Netherlands.

If you enjoy these Dutch TV breakdown episodes, message me !

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