Rethinking transparency and accountability in digital advertising

Social media advertising continues to grow, with spend increasingly concentrated among a handful of dominant media owners.

Now, as certain social media platforms face claims that their algorithms are intentionally designed to be addictive, fail to adequately protect children and allow high levels of ad scams, we are questioning the role brands should play in holding tech platforms to account.

In this edition of the podcast, Marketing Week reporter Grace Gollasch is joined by Jake Dubbins, co-chair of the Conscious Advertising Network and managing director at Media Bounty, and Alex Tait, founder of marketing and MMM consultancy Entropy and co-founder of Reform Political Advertising, to discuss accountability and transparency in digital advertising.

The episode explores recent court cases involving Meta and YouTube, examines claims social media platforms are designed to be addictive and unpacks who holds the power in making change. The conversation also covers the dissolution of GARM and outlines the key questions brands should be asking about their advertising supply chains and the content their ads appear alongside.

Hosted on Acast. See acast.com/privacy for more information.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(170)

Is the marketing industry as progressive as it claims?

Is marketing as progressive, equitable and inclusive an industry as it claims to be?Taking pay disparity as a meaningful measure, Marketing Week data proves the industry still has many issues to resol...

17 Jun 51min

Inside Diageo's World Cup marketing playbook

With the 2026 FIFA World Cup around the corner, brands across the globe are making big swings to capitalise on the action and push their businesses forward.Diageo is one such brand. As FIFA's official...

9 Jun 28min

Nationwide and agency Mother on building a celebrated brand

The Marketing Week Awards celebrate marketing that delivers real impact, where creativity, strategy, and execution come together to make a difference for brands, businesses, and customers. Click here ...

4 Jun 46min

How Arla Foods transformed marketing capability with CMO Patrik Hansson

Marketing faces several enduring challenges, including driving business growth, establishing a framework for success and putting customers firmly at the heart of the business.This episode of The Marke...

27 Mai 43min

Why ‘outdated’ systems are harming parents’ progression

As Pearson vice-president of global brand Rachel Exton points out, a lack of ambition is not the reason 44.6% of mothers responding to the 2026 Career & Salary Survey say being a parent has harmed the...

13 Mai 30min

How are brand-influencer relationships evolving?

As brands continue to ramp up investment in influencer marketing, it’s more important than ever to ensure the brand-influencer relationship is solid. In this edition of the podcast, we delve into topi...

7 Apr 28min

System1’s chief growth officer Andrew Tindall on moving creative effectiveness forward

Marketers are navigating a lot of changes, from a proliferation of channels, to the rise of AI, to changing consumer habits, but creativity remains a distinct advantage, according to System1’s Andrew ...

23 Mar 44min