Invitational Selling: Building Trust, Engagement, and Human Connection in a Digital World with Dr. Dennis Cummins
SBR - Author's Podcast21 Apr

Invitational Selling: Building Trust, Engagement, and Human Connection in a Digital World with Dr. Dennis Cummins

Welcome to the SBR-Author’s Podcast! In this podcast series, Host Tom Fox visits with authors in the compliance arena and beyond. In this episode, Tom Fox welcomes Dr. Dennis Cummins to talk about his new book “Invitational Selling: The Human Connection Advantage.” Dr. Cummins to discuss his new book, which grew from his experience “selling from the stage” and from learning that pressing less and connecting more led to better results. Dr. Cummins argues that traditional high-pressure sales tactics are failing because buyers have more information, face constant messaging, and are increasingly skeptical, while AI-driven speed and automation can erode authenticity and trust. He defines invitational selling as a three-phase framework: connect, convey, and convert by inviting next steps. This is usable not only for products but for leaders seeking organizational buy-in, speak-up/listen-up cultures, and engagement that reduces resistance and turnover. He shares a story about his late daughter, Lauren, selling bracelets as a lesson in rapport, value, and meaning. The book launches April 28, with launch proceeds donated to Make-A-Wish Foundation. Key highlights: Why Write This Book Connect Convey Convert Beyond Sales Organizational – Buy In Speak Up Listen Up Culture Inviting Beats Telling Using AI Without Losing Trust Resources: Dr. Dennis Cummins on LinkedIn Dr. Dennis Cummins Website Invitational Selling click here Tom Fox Instagram Facebook YouTube Twitter LinkedIn

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