Tess Talks17 Jun 2024

How Bondi Sands founder created a multi-million dollar brand. Learn your blueprint to success with Shaun Wilson

Join Tess as she chats with Shaun Wilson, CEO and Co-Founder of the internationally acclaimed beauty brand Bondi Sands—and her fiancé! In this episode, Shaun shares the remarkable 10-year journey of Bondi Sands, detailing its evolution from a small startup to a multi-million dollar acquisition by the Japanese multinational, Kao Corporation in 2023. This episode is packed with inspiring moments and practical advice from one of Australia’s most successful CEOs, providing invaluable insights for both entrepreneurs and Bondi Sands enthusiasts.

In this episode:

Shaun’s story including upbringing, first jobs and university degree
Launching Bondi Sands
Launching with a product that turned customers green
Pitching to major retailers
Tips for launching a business
Advice on building your team
How to market your brand
Importance of first hires
Leadership skills required to grow and scale a business
Importance of corporate culture
The importance of business planning and strategy
How to stay innovative in world full of competition
Scaling a business to go international
Advice for working with distributors
Utilizing social media and mega influencers for growth
When to use a marketing agency
The daily routine of high performing CEO
Exiting a company: The truth behind selling a business

Mentioned in this episode:

Shoe Dog by Phil Knight. Purchase here

Follow Shaun: @shaunwilson29

Follow me on Instagram: @tess.shanahan

Follow me on TikTok: @tessshanahan

Follow me on YouTube: TessShanahan

Sponsors

Bondi Sands: Visit Bondisands.com and take the Technocolor quiz now to find your perfect match!

This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

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