147: How I Got 700,000 Followers, a Life-Changing Book Deal, & 1 Million Podcast Plays in 2 Years

147: How I Got 700,000 Followers, a Life-Changing Book Deal, & 1 Million Podcast Plays in 2 Years

Ask and you shall receive! Today I'm departing slightly today from usual decluttering content and instead giving you the full lowdown of how to grow on Instagram, how to make a successful podcast, and how to get a book deal. (At least what worked for me!) I cover: • Best general advice for each topic (social media, book, & podcast) • Specific programs & templates I use • Free resources and experts I've used or followed • My personal story of why and how I got started I hope this not only helps you if you've ever wanted to do anything similar, but offers plenty of lessons on intentional living like: • starting messy • pouring into relationships • consistently doing what matters PARING DOWN (SHANNON LEYKO): Sign up for my newsletter! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The L.E.S.S. Express⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.shannonleyko.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@shannonleyko⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@shannon_leyko⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@shannonleyko⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facebook.com/shannonleyko.paringdown⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Substack: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Blog & Additional Support (free trial!)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ MENTIONED THIS EPISODE Ep 2: My Decluttering Story Best Social Media Marketing Expert: @shannonmckinstrie & Good Content Podcast Best SEO Podcast: Duo on Air (Duo Collective) Book Proposal Template: Michael Hyatt Book Proposal Template Friends I love: Elisabeth Beam: @balancingbeams (decluttering for busy moms)Erin Port: @simplepurposefulliving (tiny tweaks to simplify life) Elena Willits: Encourage Moment Podcast (formerly Kind Organizing) Riverside - podcast recording platform Canva - designing graphics (like YouTube thumbnail) Manychat - autosend DMs when someone comments a trigger word Blue Yeti Mic - popular podcast mic Spotify for Creators - podcast hosting platform Megaphone - podcast hosting platform ⁠⁠⁠⁠⁠⁠PARING DOWN RESOURCES⁠⁠⁠⁠⁠⁠ (free checklist, hacks, worksheet, & more!) ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ SPONSORS: Go to ⁠⁠⁠⁠BornShoes.com ⁠⁠⁠⁠today for a 15% discount plus free ground shipping on all full-price shoes when you use my promo code, PARING Get 10% off your first order of OSEA skincare - sitewide - with code PARING at OSEAMalibu.com 20% OFF any AquaTru water purifier when you go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AquaTru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and use promo code PARING 10 Free Meals from Hello Fresh + Free Nutribullet® Ultra Plus+ 2-in-1 Compact Kitchen System (a $189.99 value) on your 3rd box:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.hellofresh.com/paring10fm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Only $2.99 per meal from Every Plate + 10% off for a month: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.everyplate.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - CODE: paring299 Ethical, luxury women's clothing at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Quince.com/paring⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for 365-day returns, plus free shipping on your order! Find furniture, decor, and essentials that fit your unique style and budget. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.wayfair.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ $300 off Air Doctor Pro air purifier:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://airdoctorpro.com/ -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Use code PARING High-quality, eco-friendly activewear at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fabletics.com/PARING⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & use code PARING at checkout- sign up as a VIP and get 80% off everything. 50% off MeUndies at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.meundies.com/paring⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - code PARING Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(179)

178: How 15 Women Have Maintained 19 Years of Unbreakable Long-Distance Community with Leslie Hepburn

178: How 15 Women Have Maintained 19 Years of Unbreakable Long-Distance Community with Leslie Hepburn

Nineteen years ago, a group of women came together at Christopher Newport University and built something truly special. I got to sit down with my very dear friend, Leslie Hepburn, to reflect on the jo...

1 Jul 52min

177: How to Avoid Decision Fatigue When Decluttering

177: How to Avoid Decision Fatigue When Decluttering

Decluttering decisions add up fast, so today I share 5 concrete strategies to avoid decision fatigue! You'll learn about... • The famous study on parole judges that reveals how even trained professi...

30 Jun 46min

176: When You Have No Energy to Declutter, the One Job I'd Never Do, & Dog Walking

176: When You Have No Energy to Declutter, the One Job I'd Never Do, & Dog Walking

Here's what you'll find in this week's mini episode, a.k.a. Chai Chat! I answer: 1. I'm decluttering with a chronic illness. How do I keep going with no energy? 2. What is one job no one could pa...

25 Jun 14min

175: Combating Loneliness by Rethinking the Suburban Neighborhood with Eli Spevak

175: Combating Loneliness by Rethinking the Suburban Neighborhood with Eli Spevak

This conversation with general contractor Eli Spevak opened my eyes to what's possible in modern neighborhoods if we prioritize people over privacy. We explore how co-housing and shared spaces turn ne...

24 Jun 44min

174: Getting Paper Clutter Under Control with Lisa Woodruff

174: Getting Paper Clutter Under Control with Lisa Woodruff

If you feel overwhelmed by paper clutter, today's episode is for you! Lisa Woodruff, the author of The Paper Solution and founder Organize 365, joins me to share her practical approach to managing pap...

23 Jun 1h

173: If Ethical Shopping Feels Too Expensive, Keeping a Loved One's Memory Alive, & Summer Childcare

173: If Ethical Shopping Feels Too Expensive, Keeping a Loved One's Memory Alive, & Summer Childcare

Here's what you'll find in this week's mini episode, a.k.a. Chai Chat! I answer: 1. I looked at the Basics website for ethical clothing - holy moly the prices? How to even start? 2. How do you ke...

18 Jun 17min

172: How to Build Community and Make Friends Anywhere You Live with Bethany Roth

172: How to Build Community and Make Friends Anywhere You Live with Bethany Roth

Bethany Roth is a military spouse who has mastered the art of building community no matter where life takes her. Since I'm a military spouse, too, we both dig into what it really means to create belon...

17 Jun 51min

171: How to Organize Your Home So It Actually Stays Organized (Macro vs. Micro Organizing)

171: How to Organize Your Home So It Actually Stays Organized (Macro vs. Micro Organizing)

Everyone I know pulls their hair out because it's one thing to organize the house...it's another for it to STAY organized. That's what today's episode is for! I break down the difference between macr...

16 Jun 39min

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