Unlocking HSA/FSA payments for vertical SaaS with Truemed’s Chris Shaw

Unlocking HSA/FSA payments for vertical SaaS with Truemed’s Chris Shaw

HSA and FSA cards represent $150 billion in consumer funds today, yet many vertical SaaS platforms serving healthcare, wellness, and fitness aren't set up to accept them. The challenge isn't just processing the cards; it's navigating the complex compliance requirements around eligibility, letters of medical necessity, and TPA administrator rules. In this episode, Truemed’s Head of GTM Partnerships, Chris Shaw joined host Aaron Steinberg, VP Revenue at Rainforest, to break down how...

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Episoder(41)

Fleet payments and embedded fintech done right with Coast’s CEO Daniel Simon

Fleet payments and embedded fintech done right with Coast’s CEO Daniel Simon

Fleet payments represent over 10% of total US B2B card spend, yet most fintech companies have overlooked this massive opportunity. For vertical SaaS platforms serving the physical economy: HVAC, cons...

1 Jun 30min

From payments infrastructure to platform payments with Savannah Krieg

From payments infrastructure to platform payments with Savannah Krieg

Building embedded payments from the infrastructure side is one thing, but leading payments at a vertical SaaS platform is entirely different. The challenges shift from technology and compliance to ch...

20 Mai 40min

What vSaaS leaders should know before expanding to Canada with Pamela Draper

What vSaaS leaders should know before expanding to Canada with Pamela Draper

For US-based vertical SaaS platforms, expanding into Canada can seem straightforward at the start. It’s English-speaking, geographically close, and a natural first international market. However, the ...

11 Mai 23min

What comes after payments: Embedded fintech with Unit's Itai Damti

What comes after payments: Embedded fintech with Unit's Itai Damti

Most vertical SaaS platforms start with embedded payments, and sometimes also end there. However, once the payments offering is live, scaled, and optimized, platforms can grow revenue even more by ex...

1 Apr 33min

The PayFac Path: Hard-Won Payments Lessons with Zaiaad Khan

The PayFac Path: Hard-Won Payments Lessons with Zaiaad Khan

Building an embedded payments strategy that actually works requires more than just enabling checkout. It demands a clear view of what you're building, who owns the compliance and risk, and when the ma...

24 Mar 41min

Rainforest + PayPal: The future of embedded payments with Taira Hall

Rainforest + PayPal: The future of embedded payments with Taira Hall

For vertical SaaS platforms, offering a trusted and familiar payment experience can be the difference between checkout conversion and cart abandonment. Rainforest and PayPal recently joined forces to ...

4 Mar 24min

Payment aggregation and contract pitfalls with Edward Marshall and Theresa Kananen

Payment aggregation and contract pitfalls with Edward Marshall and Theresa Kananen

Payment aggregation models come with complex legal and contractual implications that many vertical SaaS platforms overlook. For those platforms who are evaluating a payments provider, it's critical t...

4 Feb 29min

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