Genuin Connections: Episode 15 -- Sean Atkins, CEO at Dhar Mann Studios

Genuin Connections: Episode 15 -- Sean Atkins, CEO at Dhar Mann Studios

What does it take to build a global storytelling brand from a YouTube channel? Sean Atkins, CEO of Dhar Mann Studios, has spent 20+ years following consumer behavior to its next destination — from cable to the early internet to streaming to the creator economy. Now he's running the largest scripted digital creator operation in the world, reaching 170 million followers and 300 million views every week.

In this conversation, Sean and Genuin CMO (and podcast host) Matt Wurst get into the structural reasons brands need creators now, who really owns authenticity in a brand-creator partnership, and why the marketing value chain inside most Fortune 100 companies is completely broken for the creator era. Sean also reflects on what it means to scale a founder-led business without losing its soul, why the biggest constraint in any company is usually the founder themselves, and why a nonlinear career is a feature — not a liability.

Honest, experienced, and genuinely useful for anyone building in the attention economy.

Episoder(19)

Genuin Connections: Episode 14 -- Chad Hickey, Founder & CEO at Givsly

Genuin Connections: Episode 14 -- Chad Hickey, Founder & CEO at Givsly

What if advertising could actually do something good — and perform better because of it? Chad Hickey, CEO and Co-Founder of Givsly, spent nearly two decades building revenue teams at some of ad tech's...

30 Mar 38min

Genuin Connections: Episode 14 -- Chad Hickey, Founder/CEO at Givsly

Genuin Connections: Episode 14 -- Chad Hickey, Founder/CEO at Givsly

What if advertising could actually do something good — and perform better because of it? Chad Hickey, CEO and Co-Founder of Givsly, spent nearly two decades building revenue teams at some of ad tec...

30 Mar 38min

Genuin Connections: Episode 13 -- Debra Aho Williamson, Founder at Sonata Insights

Genuin Connections: Episode 13 -- Debra Aho Williamson, Founder at Sonata Insights

How is AI reshaping the future of marketing, advertising, and consumer decision-making? And what happens when discovery, research, and purchase all happen in a single conversation? In this episode of...

4 Mar 39min

Genuin Connections: Episode 13 -- Debra Aho Williamson, Founder - Sonata Insights

Genuin Connections: Episode 13 -- Debra Aho Williamson, Founder - Sonata Insights

How is AI reshaping the future of marketing, advertising, and consumer decision-making? And what happens when discovery, research, and purchase all happen in a single conversation? In this episode of ...

4 Mar 39min

Genuin Connections: Episode 12 -- Andy Wilson, EVP Business Development and Commerce

Genuin Connections: Episode 12 -- Andy Wilson, EVP Business Development and Commerce

Recorded live at the Genuin-hosted Happy Hour during CES 2026 in Las Vegas, this Genuin Connections Q&A features Andy Wilson, EVP of Business Development and Commerce at McClatchy Media, in a candid c...

21 Jan 10min

Genuin Connections: Episode 11 -- Will Cohen, CEO of Downtime

Genuin Connections: Episode 11 -- Will Cohen, CEO of Downtime

In this episode of Genuin Connections, host Matt Wurst sits down with Will Cohen, CEO and co-founder of Downtime. Will shares his journey from helping build Triad Retail Media into a retail media powe...

21 Des 202521min

Genuin Connections: Episode 10 -- Matty Beckerman, CEO of IRCode

Genuin Connections: Episode 10 -- Matty Beckerman, CEO of IRCode

Meet Matty Beckerman, CEO and Founder of IRCODE, and learn about how computer vision and AI are transforming the way people interact with the visual world. Beckerman explains how IRCode turns any imag...

11 Nov 202536min

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