Season 4 Episode 9: The Journey from CFO to CEO

Moving from CFO to CEO is often seen as a natural progression.

In reality, it is a completely different role.

In this episode of Alchemy Uncensored, Conor McHugh is joined by Igor Marti, a global executive with over 20 years of leadership experience across LATAM, APAC, and EMEA, leading multi-billion dollar organisations as both CFO and CEO.

Together, they unpack what really sits behind the transition.

Because the reality is, stepping into a CEO role is not about doing more of what you already know.

It is about thinking differently, leading differently, and operating at a completely different level.

This conversation brings that into focus. From the rise of the CFO as a business partner, to what actually prepares someone for the CEO role, and what changes the moment you step into it.

This is not just about career progression.

It is about understanding what leadership at the top really requires.

What you will hear in this episode:

📌 The rise of the CFO as a business partner

📌 What sets the foundation for a CFO to become CEO

📌 What the transition actually feels like

📌 Why the CEO role is not for everyone

A big thank you to Alaan for supporting this season and helping us bring these conversations to life. We will be back soon with more insights and more voices from across the region.

Whether you are building towards a leadership role or already operating at that level, this episode offers a practical perspective on what it takes.

Listen to Alchemy Uncensored.

New episodes every Wednesday.