From Deadlines to Downtown with Jesse Peone | Episode 7 of Heavy Lifts Podcast

From Deadlines to Downtown with Jesse Peone | Episode 7 of Heavy Lifts Podcast

In this episode of Heavy Lifts, Nat Borchers and AJ Nash sit down with Jesse Peone, President of the Salem Business Journal, to talk about the power of storytelling, business leadership, and building momentum in Salem.

From juggling community roles to balancing family life, Jesse shares how local journalism can spotlight the people and ideas moving Salem forward. He opens up about the challenges of running a business publication in a rapidly changing media landscape and why celebrating local successes is crucial for a thriving city.

Whether you’re an entrepreneur, civic leader, or just someone who loves seeing their city grow, this episode is packed with perspective, humor, and practical wisdom.

What you’ll hear in this episode:

- Jesse’s path to leading the Salem Business Journal- How media can shape the identity of a city

- The balancing act between family, business, and community

- Lessons in leadership from the world of local journalism

- Why positive storytelling matters for Salem’s future


🎧 New Heavy Lifts episodes drop every Friday at 9 AM on YouTube & Spotify.


📍 Heavy Lifts is for people who see what could be and are willing to make it real.


#HeavyLiftsPodcast #BuildWhereYouLive #DowntownSalem

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Episoder(45)

Community is Family and KOFI with Margarita Antunez & Tiffany Morales Baca | Episode 34 of Heavy Lifts Podcast

Community is Family and KOFI with Margarita Antunez & Tiffany Morales Baca | Episode 34 of Heavy Lifts Podcast

This week, Nat and Makayla are joined by Margarita Antunez & Tiffany Morales Baca, owners of 45th Parallel's newest coffee and cocktail bar, KOFI.The community will already be familiar with Margarita ...

19 Jun 40min

A Certain Mystical Experience & Zebra Migration with Chris Fischer | Episode 33 of Heavy Lifts Podcast

A Certain Mystical Experience & Zebra Migration with Chris Fischer | Episode 33 of Heavy Lifts Podcast

In this episode of Heavy Lifts, Nat Borchers sits down with Emmy-nominated filmmaker, alongside returning co-host AJ Nash! Plus, Chris has a major announcement you won't want to miss.Chris shares his ...

12 Jun 48min

We Are All Saltwater with Nancy Yankovic | Episode 32 of Heavy Lifts Podcast

We Are All Saltwater with Nancy Yankovic | Episode 32 of Heavy Lifts Podcast

This week, Nat and Makayla sit down with former 45th Parallel Building Tennant, Nancy Yankovic, about the incredible growth of her wellness clinic, Saltwater Wellness.From moving within six weeks from...

10 Apr 58min

From Side Hustle to Cheese Professional with Desirea Fields | Episode 31 of Heavy Lifts Podcast

From Side Hustle to Cheese Professional with Desirea Fields | Episode 31 of Heavy Lifts Podcast

Another week, another episode of Nat and Makayla being very hungry at the end of a podcast. Why? This week's guest is Desirea Fields, owner of Grazing Fields Charcuterie, located in the 45th Parallel ...

3 Apr 49min

Pivot, Persist, and Snack with Daren Patera | Episode 29 of Heavy Lifts Podcast

Pivot, Persist, and Snack with Daren Patera | Episode 29 of Heavy Lifts Podcast

This week, Nat and Makayla sit down with Daren Patera, tenant, friend, and one of the most genuinely positive people in the building! Daren is the co-founder (with business partner Brian) of Rapid Pri...

27 Mar 44min

Reger Group and the Housing Market with Sean Keene | Episode 29 of Heavy Lifts Podcast

Reger Group and the Housing Market with Sean Keene | Episode 29 of Heavy Lifts Podcast

Another week, another Heavy Lift!In this episode, Nat sits down with Sean Keen, Principal Broker at the Reger Group.Sean shares his history in law enforcement, what brought him to work in real estate,...

6 Mar 44min

From Forklifts to 5 Chairs Barber Shop in 8 Months with Louis Ruiz | Episode 28 of Heavy Lifts Podcast

From Forklifts to 5 Chairs Barber Shop in 8 Months with Louis Ruiz | Episode 28 of Heavy Lifts Podcast

Welcome to the Heavy Lifts Podcast! In this episode, Nat sits down with Louis Ruiz, owner of Capitol City Barbers, for a unique interview: filmed while he's cutting Nat's hair!Louis shares his entrepr...

27 Feb 19min

From Recovery to Sweet Success with Michelle Ashley | Episode 27 of Heavy Lifts Podcast

From Recovery to Sweet Success with Michelle Ashley | Episode 27 of Heavy Lifts Podcast

We're back, Heavy Lifters! In the next phase, we're focusing on highlighting the incredible small businesses within the 45th Parallel Building. First up, Michelle Ashley Custom Cakes.Michelle shares h...

20 Feb 34min

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