#288: James “JC” Curleigh, CEO, Pelican Products – How to reframe what you sell

Most leaders think they’re in the business of selling their product. JC Curleigh thinks that’s exactly what limits your growth. And as CEO of Pelican, he’s helping the company make a profound shift: they’re not in the protective case business, they’re in the protection business. JC understands that great brands sell more than products, and he knows how to position them the right way. In fact, it’s how he led turnarounds at iconic brands like Levi’s and Gibson Guitars. In today’s episode, you’ll see how to use the same thinking to revitalize and expand your own brand. You’ll also learn: How to make better decisions by being “aggressively patient” The incredible story behind the naming rights for Levi’s Stadium What “helicopter vision” is, and why every leader should have it What you need instead of a “Plan B” Take your learning further. Get proven leadership advice from these (free!) resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The How Leaders Lead App⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: A vast library of 90-second leadership lessons to stay sharp on the go ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Daily Insight Emails⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.

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Episoder(464)

#298: Joe Manchin, Former Governor and Senator, West Virginia – How to find common ground

Happy 250th birthday to the United States of America! It’s a great moment to reflect on everything that makes this country so special. And maybe have a hot dog or two. But this milestone also comes a...

2 Jul 1h 14min

#297: Dave Ritterbush, CEO, Califia Farms – Build for what’s next

Dave Ritterbush has helped lead some of the most successful consumer brands in America, including Califia Farms, Dreyer’s, and Quest, which sold for a billion dollars in 2019. And he’s learned someth...

25 Jun 57min

#296: Landon Donovan, US Soccer Legend – Separate who you are from what you do

The World Cup is in full swing, and if you’re watching, you know – the intensity and stakes are unlike anything else in sports. So it’s the perfect time to sit down with Landon Donovan, who is widel...

18 Jun 1h 11min

#295: Shawn Johnson & Andrew East, Olympic Gold Medalist, Former NFL Pro – Experiment and learn by doing

Shawn Johnson won America’s hearts as a gold medal gymnast at the 2008 Olympics. And her husband, Andrew East, is a former NFL player.But after their athletic careers, they stepped into the world of c...

17 Jun 1h 1min

#294: Bobby Long, Partner and Co-Founder, Piedmont Capital Partners – See the best in people

As the Partner and Co-Founder of Piedmont Capital Partners, Bobby Long invests in big problems that need big solutions – stuff like Alzheimer’s research and lithium ion technology. But he does it all...

4 Jun 1h 8min

#293: David Lafitte – CEO, Tecovas – Serve others with radical hospitality

If you lead a business, you know providing great service is vital. But what does that actually mean? For David Lafitte, CEO of the popular Western retailer Tecovas, it means radical hospitality. Stu...

28 Mai 1h 9min

#292: Kecia Steelman, CEO, Ulta Beauty – Progress over perfection

Today, she is the CEO of Ulta Beauty, leading over 1500 stores worldwide, striking partnerships with Chanel and Beyonce, and creating record growth since she took over in early 2025. That kind of ca...

21 Mai 1h 4min

#291: Mark Smucker, Chair and CEO, The J.M. Smucker Company – Understand the soul of your brand

What’s the soul of your brand? And why might it be the secret to unlocking a new chapter of growth for your company? Today, David sits down with Mark Smucker. He’s the CEO and Chair of The J.M. Smuck...

14 Mai 55min