How Rachael Wilde Built Bouf, Scaled A Viral Haircare Brand & Disrupted The Hair Loss Market | SheerLuxe Conversations

In this episode of SheerLuxe Conversations, Charlotte sits down with Rachael Wilde, co-founder of cult Australian acne brand The Breakout Hack and, most recently, Bouf haircare.

Rachael shares the full story behind building two fast-growing beauty brands, from licensing breakthrough skincare technology to launching Bouf’s patented hair science just eight months ago. She opens up about what it really takes to turn innovation into a standout brand and why understanding your customer is everything.

We also dive into her personal journey with acne and hair health, the ingredients she swears by and the common hair myths she’s keen to bust. Plus, Rachael takes us through her everyday routine, her favourite products from Bouf and the viral TikTok moment that helped scale her first brand.

Watch on to hear insider advice, founder insights and plenty of honest, practical tips from one of the most exciting voices in beauty right now.

Subscribe For More | http://bit.ly/2VmqduQ

Get SheerLuxe Straight To Your Inbox, Daily | http://sheerluxe.com/signup

AD | Bouf Flouf Factor Growth Tonic | https://go.shopmy.us/p-54153235

AD | Bouf Flouf Factor Growth Shampoo | https://go.shopmy.us/p-54153316

AD | Bouf Flouf Factor Growth Conditioner | https://go.shopmy.us/p-54153404

AD | Bouf Flouf Factor Growth Mask | https://go.shopmy.us/p-54153474

PANEL

Sapna Rao | @sapna_rao | https://www.instagram.com/sapna_rao/

ASOS DESIGN Cinch Blazer in Micro Check | https://go.shopmy.us/p-54153575

DISSH Barrel Leg Trousers (Similar) | https://go.shopmy.us/p-54153776

Saint Laurent Loafers | https://go.shopmy.us/p-54153854

Rachael Wilde | @rachhwilde | https://www.instagram.com/rachhwilde/

Bubish Saskia Cinched Blazer | https://go.shopmy.us/p-54153981

Billini Ayla Heels | https://go.shopmy.us/p-54154100
The Breakout Hack Spot Cleanser | https://go.shopmy.us/p-54154190

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(811)

Lando Norris & Alix Earle Caught In The Act?! Zendaya's Best Looks & Can You Really Find Love On TV? | The LuxeGen Group Chat

This week on the LuxeGen Group Chat, we're catching up on everything that's taken over our feeds. From Jay-Z's surprise tour announcement (and the possibility of Rihanna joining him) to Alix Earle and...

21 Jul 0s

How To Look (& Smell) More Expensive, Chic Summer Escapes & Why Body Care Is Having A Moment | SheerLuxe Podcast

In this episode of the SheerLuxe Podcast, Nana is joined by Jenn and Lucia to share their ultimate guide to looking and feeling your best this summer. From holiday packing and effortless style to conf...

17 Jul 35min

Unexpected Career Journeys, Things We're Loving & LGBTQ+ Advice We’d Give Our Younger Selves | SLMan Out & About

In this special episode of the SLMan Podcast, our Out & About takeover continues with an honest conversation celebrating LGBTQ+ voices, careers and culture. Host Tunde Ogunsina is joined by content cr...

15 Jul 34min

Katie Price’s Shocking Documentary, Wedding Regrets & Why We All Need To Set Boundaries | SheerLuxe Podcast

On this week’s podcast, host Charlotte is joined by Billie Bhatia and Hermione Olivia to talk about celebrity weddings, summer hotspots and dealing with burnout. First up: the wedding of the year. The...

10 Jul 48min

Romeo Beckham’s Acting Debut, F1 Season & Did Becky Hill Go Too Far? | The LuxeGen Group Chat

Fashion, Formula 1, Wimbledon and the internet's biggest talking points… this week's LuxeGen Group Chat has it all.In this episode, Daisy, India and Anna dive into Romeo Beckham's unexpected acting mo...

4 Jul 33min

What To Wear To Wimbledon, Surviving The Heatwave & Beauty Must-Haves | SheerLuxe Podcast

In this week's episode of the SheerLuxe Podcast, Charlotte is joined by Polly and Jenn to discuss everything they're loving this summer. From the biggest interior trends of 2026 – including colour dre...

3 Jul 44min

How To Live Longer & Better, Plus The Small Habits That Make The Biggest Difference According To Gary Brecka | SLMan Podcast

In this episode of SL.Man, Harvey sits down with renowned human biologist and longevity expert Gary Brecka to separate fact from fiction and explore what it really takes to live a longer, healthier li...

1 Jul 48min

Things We're Loving, Strangers' Opinions, What We're Shopping, Little Rituals That Make A Difference | SheerLuxe Podcast

Welcome back to the SheerLuxe Podcast. This week, we're recording from a girls' weekend away with Dove and the conversation covers everything from self-care rituals and confidence boosts to fashion fi...

29 Jun 39min