Inclusive Beauty Isn’t Easy—or Cheap. Live Tinted Founder Deepica Mutyala Explains Why
We’re joined by Deepica Mutyala, the creator-turned-founder who built Live Tinted into one of the most culturally impactful brands at Ulta Beauty. We get into her founder routine, the early audience i...
1 Mai 38min
Marc Jacobs Beauty Updates, Plus The Over-the-Top PR Trend We’re Bowing Out Of
This week, we’re diving into the latest beauty news — starting with the growing epidemic of over-the-top brand mailers, from performers showing up at your door to giant, impossible-to-ignore deliverie...
28 Apr 27min
Ulta Beauty World 2026 Recap: The Behind-the-Scenes Truth
We’re recapping everything you need to know from Ulta Beauty World—the brands, the booths, the chaos, and the criticisms. From hosting the masterclasses to hitting the expo floor with 3,000 beauty lov...
22 Apr 43min
Alexandra French Returns: Inside Her Makeup Bag, Euphoria Makeup, and Her Must-Follow Beauty Tips
Alexandra French is back! Every makeup artist’s favorite makeup artist returns to catch us up on everything since her last visit. We get into her WOYF staples (she brought her entire makeup bag with h...
17 Apr 41min
The Coachella Brand Olympics, A New Euphoria Makeup Collection and Big News From Us
We’re kicking things off with a big announcement: we’re officially hosting Ulta Beauty World this year (!!). If you’re going, come find us—we’ll be on the ground, on Ulta’s socials, and of course reca...
14 Apr 35min
How Dianna Cohen Built Crown Affair Into a Sephora Haircare Favorite With a Dry Shampoo
We’re joined by Dianna Cohen, founder of Crown Affair, to talk all things building a modern haircare brand, from her now-iconic mint green aesthetic to the product that put her on the map. We get into...
10 Apr 34min
Breaking Down Alix Earle’s Massive Skincare Launch + What We’re Loving Right Now
We’re kicking things off with a brand-new segment: New, True, Through — our spin on WOYF where we each share what’s new to us, what we’re loyal to, and what we’ve fully emptied (and whether it’s worth...
7 Apr 43min
