Follow The Yellow Brick Road6 Jun 2025

The FTC’s Next Target: Are Direct Response Advertisers About to Get Wrecked? | Marketing on Trial

Are your direct response marketing tactics compliant with the FTC's latest standards? As the Federal Trade Commission tightens its grip on mainstream performance marketers, many strategies that have scaled brands to millions could soon be ruled as deceptive.

In this hard-hitting episode of Marketing on Trial, Ryan Poteet of Gordon Reese and Emma dissect these changes, offering a no-holds-barred look at what's about to change in 2025. Learn how to navigate new regulations on income, health claims, and testimonials, and discover actionable steps to keep your marketing both effective and lawful.

This one is a must watch if you are in the direct response marketing space. Feeling unsure? Make sure to stick around until the end and download the direct response AD Compliance guide inside the Visionary Vault. Stay ahead or risk getting wrecked!

https://specialopspodcast.com/visionary-vault

(00:00) Introduction to FTC's Evolution

(00:45) Welcome to Marketing on Trial

(01:04) FTC's Focus on Mainstream Marketers

(01:57) Understanding FTC Regulations Over the Years

(05:18) Income, Health, and Testimonial Claims

(09:45) The Importance of Evidence and Surveys

(14:40) Urgency, Scarcity, and Compliance

(16:13) Managing Influencers and Affiliates

(23:17) Operational Parameters for Compliance

(30:07) Closing Remarks and Resources

Explore Free Resources at the Visionary Vault:

https://specialopspodcast.com/visionary-vault

Get in Touch with Ryan Poteet:

Website: https://www.grsm.com/

LinkedIn: https://www.linkedin.com/in/ryan-poteet-43098ba

Get in Touch with Emma Rainville:

Website: https://specialopspodcast.com/

YouTube: https://www.youtube.com/@specialopspodcast

Instagram: https://www.instagram.com/emma_rainville512/

LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru

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