Follow The Yellow Brick Road11 Jul 2025

Marketing Mistakes That Trigger FTC Investigations (and How to Avoid Them)

Discover why "everyone else is doing it" could cost you millions—and how to navigate the FTC’s aggressive stance on marketing compliance.

In this highlight episode, Emma Rainville and Ryan Poteet of Gordon Reese break down dangerous misconceptions about marketing regulations, influencer disclosures, and subscription billing practices, highlighting hidden risks that marketers frequently overlook.

Sign up to the Visionary Vault for every roadmap, tools, and resources that we drop in every episode. FOR FEE! https://specialopspodcast.com/visionary-vault

(07:20) Why common marketing practices might still land you in serious legal trouble.

(13:45) The critical elements of clear disclosures that protect against FTC enforcement.

(22:30) Real-world examples of compliant influencer promotions (and costly mistakes).

(29:55) Why truthful claims can still be considered deceptive.

(35:15) The "grandma test": a simple method to gauge your marketing’s legality.

Explore Free Resources at the Visionary Vault:

https://specialopspodcast.com/visionary-vault

Get in Touch with Ryan Poteet:

Website: https://www.grsm.com/

LinkedIn: https://www.linkedin.com/in/ryan-poteet-43098ba

Get in Touch with Emma Rainville:

Website: https://specialopspodcast.com/

YouTube: https://www.youtube.com/@specialopspodcast

Instagram: https://www.instagram.com/emma_rainville512/

LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru

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